We live in a digital age where websites play a vital role in how businesses present their product and services online. 8 out of 10 consumers start a buying decision with a Google search so it has never been as important to have an online presence that gives the right impression of your business. To help achieve online success we have listed 5 key factors to consider when designing your website.
It can be difficult to drive traffic to your website so it is important to keep valuable visitors engaged once they arrive. Business owners should avoid complex design as this can be distracting and take away from the overall appeal. Each page should be relevant and have a clear message so as to maintain low bounce rates.
Navigate with ease
Design is vital but functionality is equally important, visitors to your website should be able to navigate around your site easily and find what they are searching for with little effort. A website that has a strategic and organised structure will be user friendly and have valuable SEO benefits too!
Content can make or break a website whilst also being one of the most important aspects of SEO. Business owners should provide engaging content that is unique to their business and avoid plagiarism at all costs. Google penalise businesses that copy content from other websites and can result in your website dropping dramatically in the search results.
Always be mobile friendly
It is becoming increasingly more important to have mobile friendly website and by 2014 more people will be accessing the internet via a mobile device then on a traditional laptop or PC. Google supports smartphone-optimized sites in three different configurations, visit the Google Webmaster BlogSpot to find out how they can be implemented.
Don’t forget SEO…
SEO can often be an afterthought when designing a website but it should be incorporated in the early stages of the build. Websites that are designed and developed in accordance with SEO best practice will have a better chance in having search engine success when launched.