Nobody actual reads the text content on your website, right? WRONG. If nobody is reading the content on your website then it’s probably not very good and you could be losing lots of potential customers!
The written content on a website is often overlooked by business owners, but it is probably one of the most important features of your website. Badly written content can leave potential customers feeling confused, frustrated, and sometimes even downright annoyed.
If your website isn’t performing as you think it should be it could be time to take a long hard look at your content and consider getting it rewritten by a professional copywriter.
Still not convinced? Take a look at these 5 reasons why professional website copy is more important than you think!
To help customers find information quickly and easily
Professionally written content should be extremely readable and have complete clarity. Customers visiting your website should be able to quickly find and digest the information that they’re looking for without it being a struggle.
Potential customers will click off your website in frustration if they can’t find the information that they need quickly and easily. This could result in you losing a potential customer to a competitor.
To present your business as professional and trustworthy
Your website is the first impression that many people get of your business. Sloppy website content can be a big turn-off to potential customers.
A professional copywriter will craft content that promotes your business as professional and authoritative in order to gain the trust of potential customers.
To improve your website’s visibility online
Search engine optimisation is an industry that is forever changing. It’s difficult enough to keep up with all the advancements when you work in the industry, let alone if you run a bakery, plumbing business or removals service.
Professional website content is written not only with potential customers in mind, but also with the purpose of improving your website’s visibility in search engine results.
To make your message stand out
Your website content needs to be concise whilst packing a punch. Professionally written content never looks daunting to read and is usually broken up into short, snappy sentences. Long pieces of text are broken up into bullet points and headings, making it easy to scan over the text and pick out the information that you’re looking for.
Copywriters often write website content in the inverted pyramid style with the most important information at the very top and supporting information further into the content to ensure that your message is delivered loud and clear.
To convert potential customers into sales
Professional copywriters write website copy that sells. Website content should be concise, easy to read, persuasive, and contain a strong call to action.
A Professional copywriter will know how to write enticing website content that persuades potential customers to stay a bit longer, delve further into your website, and eventually buy into your product or service.