Your beautiful new website isn’t going to be of much use to anyone if no one can find it. That’s why it’s important to optimise website content using keywords to make it easy for Google and other search engines to read and understand the content on your website.
What are keywords?
Keywords are the combinations of words or phrases that people type into search engines to find the information that they require.
Knowing your keywords will come in handy for optimising your business’ presence across the internet.
Why are keywords so important?
By using relevant keywords to make your website ‘Google friendly’ you increase the chances of Google displaying your website higher up in search results relevant to your business.
The text content on your website is one of the most important criteria that search engines like Google use to understand when it is relevant to display your website in search results.
Using the right keywords in the right places can make it easier for potential customers to find you.
Keywords don’t only come in handy when writing the content for your website. You also need to know your keywords for optimising your website’s html for search engines and setting up pay-per-click AdWords campaigns and social media profiles.
Ok, so now we know what keywords are and why they’re so important, so how do we put what we’ve learnt into action?
Whether you’re in the process of launching a new business website or already have one set up, it’s never too late to revisit and update the keywords in your content.
Here are our top 7 tips for choosing the right keywords for your website:
1. Make a list
Start by making a list of potential keywords by thinking about what your customers could be searching for when they come across your website.
2. The sky’s the limit
The number of relevant keywords depends on the size of your business and the variety of products or services that you offer. There is no limit to the number of keywords that you can have though.
3. Research your keywords
Perform searches on Google for the potential keywords on your list to suss out the competition you’re up against. If there are lots of ‘sponsored’ listings at the top of the results then you may struggle to rank highly for these keywords without setting up an advertising campaign of your own. In these instances you may be selecting keywords that are too broad and could benefit from making your keywords more specific as there is usually less competition for specific terms.
4. Include misspellings
Don’t forget to include common misspellings of your business name, industry, products or services in your list of keywords.
5. Use a keyword tool
Use a free keyword planner tool like this one to find inspiration.
6. Check out your competitors
Look at your competitors’ websites for keyword inspiration. By finding hints and tips here you may even be able to redirect some of their traffic to your website instead… sneaky!
7. Quality > quantity
Remember that you want quality visitors to your website rather than quantity. Think carefully about each of your keywords and ask yourself whether people searching for these terms will find what they want on your website or not. You want to drive traffic with high buying potential not visitors who will immediately bounce back off your website.
Keywords should always be inserted into your content naturally so that they don’t detract from the way your content reads.
If you include your keywords in your content too many times it won’t read naturally and could be off-putting for customers and cause you to be penalised by Google.
To get the best results from your keywords try using synonyms and similar, relevant phrases instead of repeating your keywords over and over again.
For further expert help and advice in driving more traffic to your business website simply get in touch with one of our friendly team by giving us a call on 08450 30 44 44.