Add People to (Literally) Climb to New Heights for Children’s Charity CAFT


Next month we will quite literally be reaching new heights fundraising for our nominated charity the Children’s Adventure Farm Trust (CAFT).

Our brave Marketing Communications Executive Danielle Jones is taking part in a charity trek in Morocco where she will scale Mount Toubkal, the highest peak in North Africa, as part of the grueling 5-day fundraising challenge.

We’ve been raising money for the Children’s Adventure Farm Trust for the last 5 years and have already pledged over £40,000. For those not familiar with who CAFT are, the Cheshire-based charity arrange holidays and day trips for disabled, disadvantaged and terminally ill children.

The team

Danielle will be taking part in the Morocco trek along with her husband Phil Jones and two sisters. The team will be raising at least £6000 for CAFT in the run up to the big event and will be completing the challenge in memory of Danielle and Phil’s daughter Hannah.

No novice at this kind of challenge, Danielle also completed the Costa Rica coast to coast bike ride for CAFT in 2013 along with colleagues Nick Gardner, Grant Barton and Julie Barton.

When asked if she was feeling nervous yet Danielle said: “We are all really looking forward to it but we are nervous because a lot of reviews say that it is a difficult challenge with some pretty steep scrambles! We’ll do it though, we might not be the fittest group but we are all strong willed and determined and together we can do anything, especially with Hannah spurring us on.”

A charity close to our hearts

Danielle goes on to explain why the charity means so much to her family: “We lost Hannah aged 14 in a sudden and devastating accident on holiday over the bank holiday weekend. She was a lovely, amazing, loving and funny teenager who had a great group of close friends. She always made friends quickly wherever we visited and never ever left anyone out. Whilst we, her family, knew she was special, we had no idea about the positive impact she had on so many people’s lives until we lost her.

CAFT Danielle Jones Morocco Photo 3

“Whilst working for Add People they nominated CAFT to be the company charity. I told Han all about CAFT and showed her the website when I volunteered as a mascot at Christmas. She instantly loved the charity and raised money for them at her school non-uniform day. It was natural for us to choose this charity to raise money in Hannah’s memory because of everything CAFT stands for.

“Hannah treated everyone she met as an individual; she could see strengths in people that others could not see. CAFT pride themselves on bringing a little light and fun into the lives of children who have known terrible hardships and that is all that Hannah ever wanted, to bring light and laughter to everyone she met. We miss Hannah terribly every single day but knowing that we are helping others in her memory brings us comfort and a will and drive to carry on.”

The challenge

The trek begins in Marrakech and covers 8-10km a day through the mountainous terrain of the High Atlas Mountains. Day 3 looks set to be the toughest as this is the day our team will be scrambling to the peak of Mount Toubkal, 4,167m above ground!

morocco2The trip is definitely not one for the faint-hearted and Danielle and her team begun training for the challenge about a month ago.

Good luck Danielle!!


Get involved

Danielle and her team have already raised nearly £3000 for CAFT in the run-up to the challenge and are busy organising a charity race night and duck race in October to help them reach their target.

The charity race night will be held at 7pm on Saturday 3rd October at The Railway pub in Handforth. Tickets can be bought in advance from The Railway or by contacting Danielle; they cost just £5 each and the entry fee will include hot food, a comedian, and of course lots of horse racing!

If you can’t make the event but would like to donate you can visit our Just Giving page here:

To find out more about the charity and any of their events, please visit their website