Are you making the most of PPC marketing?

Are you making the most of PPC marketing?

Did you know that only 50% of web searchers are not aware of the difference between organic and paid search results?

Google Adwords is a great way of getting your website on the first page of the search results and will help drive instant traffic to your website. PPC campaigns can be extremely useful when you need to boost sales, promote a special offer or if you simply want to own more of that valuable search engine real estate. We have listed 5 tips to increase your campaigns efficiency and hopefully get you more bang for your PPC buck!

Improve your quality score

The quality score is how Google measures the relevance of your ads. It is important to aim for a high quality score as the lower it is, the more you will have to pay per click. You may want to consider deleting keywords that have a very low score as they can have negative effects on overall ad group.

Geo-target your ads

It is important to ensure that you are targeting your ads as much as possible unless you want them appear across many countries. Using the location or region you wish to target is a great way of reaching your potential new customers.

Use landing pages

PPC can be expensive and using landing pages will ensure you are getting the most value from each click. A landing page needs to be a very relevant extension of the ad in order to achieve the most conversions, for example, a visitor is very unlikely to convert if they click on ad for “Wine Tasting in Manchester” and land on a page about Beer tasting in Dublin!

Write great ads

It is necessary to take the time to write great ads in an attempt to outperform competitors and inspire more clicks. Analyse your existing ads and try replicate what was the most successful but the only real way to determine what works best is to keep testing different variations until you achieve superior results.

Be negative…

It is essential to always add keywords and terms that you don’t want to advertise for. These are called negative keywords and they can often overlooked by SMEs as they are not required by Google to set up a PPC campaign.  Using negative keywords will help you target your campaign and will avoid wasting your precious budget!

If you are unsure of ways you can improve your PPC campaign and would like Add People’s team of Google accredited professionals to take a look at your current Adwords programme free of charge, please send an email to or just drop us at tweet @add_people