Increase Google rankings and encourage more traffic to your site by taking the C.R.U.E.L approach to business marketing.
Why is it that your competitors are getting noticed by Google but your business seems to be left behind in the doldrums? Your business is 20 years old and you’ve had a website up and running for years, but some start-up has just begun using Google My Business and they’re really getting noticed online, whilst you remain firmly out in the cold. Where are you going wrong?
It’s all about values!
Google created their ‘My Business’ interface to make it easier for local businesses to get found online. In this blog we will explain how keeping the acronym ‘C.R.U.E.L’ in mind when using your business page can help to improve the chances of people finding your business when searching for relevant words or phrases.
Be C.R.U.E.L to gain credibility!
Values get you noticed
Understanding which qualities Google values is extremely important to the success of your business page. Time and effort devoted to applying these values to your GMB profile will deliver a strong return. Consider this an ongoing process. Maintain the profile, encourage customer engagement, keep GMB relevant and up-to-date by using the following values to gain an advantage in a competitive market sector.
To understand what kind of activity Google values we want you to think C.R.U.E.L thoughts. Use this acronym we have devised at Add People and it’ll help you to remember and understand the key principles of Google’s values. We’ll break it down for you to simplify things a little.
C = Credible… Google values businesses that are credible. Show them you have a good service and they’ll rate you higher. A credible company is seen as a trustworthy resource. Give your business integrity and Google will be happy to endorse your service.
There are a number of ways you can make your business appear credible on Google my business. One option is to gain customer reviews. Encourage customers to leave positive reviews on your GMB profile. The more reviews you get the greater number of ‘stars’ you acquire. Get a five-star rating and this looks great on your page. Not only will that attract attention from local customers looking for services, it’ll get picked up by Google as well.
R = Relevant… Posting on your GMB profile is a good way of engaging with customers and offering extra value. Customers are more likely to engage with you if you keep posts fresh and constantly update your profile. Make sure that posts are relevant to the products or services that you sell though.
Include relevant keywords within posts to make them more likely to show up in search results. If you run a butcher’s shop in Basingstoke for example, use hashtags within your posts to highlight keywords relating to your business. Followers looking for ‘butchers in Basingstoke’ will be drawn to your profile if you include appropriate keywords and make your posts pertinent.
Use Google’s free AdWords keyword planner tool to find keywords that perform well within your industry. Keep posts relevant to your business sector and your profile has a really good chance of showing up higher in search results.
U = Unique… Google values unique content so try to keep your posts original. Going back to the butcher’s shop in Basingstoke as an example, there are a number of tactics you could deploy to make your posts unique. You could include videos or pictures of your produce in a raw or freshly cooked state. There could be links to local companies that use your goods with testimonials stating how tasty your products are. You might want to include posts that highlight events in the local area, recipes, cooking tips or information about seasonal offers.
E = Established… If you want your business to rank well in local searches you need to show you are established within your industry. One way to get noticed by Google is to register your company in local business directories, just remember to use the same NAP (name, address and phone number) each time you register somewhere new.
Google will pick up on any external links that point back to your business. The more external links it sees the more established it will think your business is.
L= Locality… When you perform a search for a business or service Google will take into consideration the location from which you’re performing the search and show you relevant, local businesses. With this in mind, it’s a good idea to make your posts relevant to the locality of your business or the area that you service. For example you could include location in your hashtags – #ManchesterSEO.
Got all that?
Keep these values in mind when using your business page to improve your business’ visibility online and get the most from your business page.