Bernard Extons Sales Ltd

Bio: Exton’s are the UK’s leading roofing material supplier, offering a complete range of roofing products and systems at the most competitive prices.

Extons had tried to run Google Adwords themselves. They built their own campaign, it started okay until the quality of traffic started deteriorating and they couldn’t understand why. It became time consuming and complicated to manage so they decided challenge Add People to help them improve the quality of traffic to sell more products whilst they focused on the business.




“The keywords in Exton’s original campaign were good however they hadn’t gone into any detail setting up the campaign which meant lots and lots of wasted spend”Yasmeen Mohammed

What We Delivered

  • We re-built the campaign, adding in new relevant keywords showing buying intent. We worked out the most profitable keywords and researched their competitors.

  • We created high quality irresistable ads that would encourage users to click through. Used ad extensions and optimised believable ad copy for mobile and desktop searches. We made sure the landing pages were relevant to each ad to improve conversions.

  • We set up extensive tracking to allow us to track, analyse and measure the results across all devices.

Significantly improved click through rates. Lower cost per click and Less wasted spend, increased conversions. Lower cost per click and improved quality scores.


“We were running our adwords ourselves when it suddenly deteriorated and we were getting no clicks. It’s good now, we’re a small business and just didn’t have time to do it! Sales are up, we’re pleased with the results”Bernard Extons

GOOGLE CREDENTIALS

Display Advertising
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Search Advertising
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Mobile Advertising
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Shopping
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Google Analytics IQ
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CASE STUDIES

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GIVE US A BELL

0845 340 4623

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CONTACT US




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