Product Descriptions

Do you have an e-commerce website? Are the current product descriptions duplicated or not unique to your site? Do they do you products justice?

Product descriptions are a huge focus for all e-commerce websites – they determine what keywords their products rank for, and persuade the customer to click ‘Add to Basket’ at the end of the process. If you feel your product descriptions aren’t sufficient, find out more about our service below…

What is our Product Descriptions service?

Product descriptions give you the opportunity to showcase your products in a unique way, however, too often we find websites using duplicate descriptions that are supplied by manufacturers. This can be off-putting to customers and doesn’t do your website any good in terms of SEO.

With this service, we carefully write and re-write your product descriptions to provide your site with content that is engaging and original. By doing this, we remove any duplication issues and promote the sales of a product or service.


Having unique product descriptions will benefit your website in a number of ways, including the following:

  • Avoids SEO issues that arise from duplicate content
  • Improved conversion rates
  • Improved overall quality score of your website

What do we deliver?

Research: As they are the final part of the shopping process for customers, product descriptions need to be able to push them into clicking ‘Add to Basket’ or ‘Get in Touch’. That’s why we thoroughly research the products you offer before writing.

Unique content: Using the research, our team of professional copywriters will create informative and persuasive product descriptions to create content that leads customers to that final step of adding to the basket and buying.