Twitter have spent the past 6 months heavily promoting their advertising options and introducing new ones. They have been very cautious with their platform and are still mostly in testing phase with advertisers.
To me, everything that is written on Twitter is advertising in one form or another. Here, I am going to be explaining their paid advertising platform.
“Promoted Tweets are ordinary Tweets that advertisers pay to highlight to a wider group of users.”
Basically, when someone does a search, you can pay for your Tweet to appear at the top of the list. If a Tweet doesn’t get much response, Twitter will stop promoting it. This helps Twitter to prevent companies spamming.
The downside to promoted tweets is that currently you will have to pay about $100,000 upwards…..
The image below shows a promoted tweet – it is the top tweet shown and is clearly marked as Promoted.
These allow you to get your topic of choice to the top of the Trending Topics List. This is great for companies launching a new product/ store etc as it helps to get the word out to more people.
Once again, promoted trends are only for those with a large advertising budget.
On the image below, you will see the trends list on the right. The top result is promoted and labelled as such.
This is the newest offering from Twitter. Promoted Accounts gives you the opportunity to pay to appear in the ‘who to follow’ suggestions on an individual’s Twitter homepage.
Your Account will only show up if it is relevant to the users’ public list of whom they follow. The example Twitter give to explain this is that a lot of people who follow gaming-related accounts, also follow @xbox. If you follow gaming-related sites but not @xbox, that account would appear at the top of the ‘who to follow list’
You guessed it… a big advertising budget is needed to take advantage of this.
Future Advertising Options
Twitter are looking at ways that their advertising platform can work for those with smaller budgets.
In an article from the New York Times this Monday, the CEO of Twitter, Dick Costello, announced that the company “would offer a self-serve tool for local businesses to buy Twitter ads, and is working on way to deliver these ads based on location”, starting next year.
Twitter’s foray into advertising cannot so far be deemed a success as results are still largely unproven. Introducing services that the majority of businesses will be able to use will definitely help them and it should be an exciting year ahead as Twitter continues to expand.