It has almost become something of a cliché when discussing what Google looks for in a website to say ‘content is king!’ But it really is now more important than ever before.
With the Google latest Penguin and Panda updates seemingly turning the SEO universe upside down, the reality is that the fundamentals remain the same if your website has great, well written, informative and unique content it will not only attract customers but it will also send a strong message to the search engines that your website is a relevant source in your industry. A blog is a great way to add fresh content to your website on a regular basis and below are some of the main reasons that you should be updating your blog now!
1) A blog can help you to establish yourself as an expert in your industry – it’s a pretty good bet that you will now more about your industry than 99% of the population. Utilise your knowledge and expertise to create great content that will inform and educate visitors to your website. This will help you to appear as an authority and potential customers will trust the website and what you are telling them because you are the expert!
2) Fresh Content – Search engines love fresh content and if you can create new content for your blog on a regular basis this is another way in which you can appear as a relevant, credible, information resource to the search engines.
3) Link Bait – having fresh, informative content that helps and aids visitors/customers to your website will act as link bait and help you to gain ‘natural inbound links’ due to the fact your blog content is informative rather than trying to just sell something. As a result visitors will be keen to share your information with others.
4) It doesn’t cost a lot – because by in large you can create the content yourself, having a blog doesn’t have to cost a lot and it will help you to gain an advantage over your competition by offering real time information about your industry.
So if you don’t have a blog in place ensure that you speak to Add People today for tips and advice on how to do this and if you already have a blog in place get creating fresh content today!