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Avoid These Common Social Media Mistakes!
June 6th, 2013 by Oliver Shiel

Social media is becoming increasingly more important marketing tool but it seems that some businesses are struggling to master  the likes of Facebook, Twitter, LinkedIn, Pinterest and Google+. It can be intimidating task as even big corporations can get it very wrong which McDonalds learned when they promoted the hashtag  #McDStories and didn’t get the [...]

Penguin 2.0, Riding Out the Turbulence
May 29th, 2013 by Neil Baker

Earlier this month, Google’s head of spam, Matt Cutts announced on Twitter that the latest Penguin update was coming, and hinting it was going to be significant. Google refer to it as 2.0, Searchengineland call it Penguin 4. Regardless of the number, this latest update is expected to cause the biggest ripples in search engine [...]

Add People prepare for Bupa Great Manchester Run this weekend!
May 24th, 2013 by Oliver Shiel

Ten of the Add People team have been frantically training for the Bupa Great Manchester Run this weekend. Our 10k team consist of a cross section of people in the business, from Marketing to Human Resources, who have all come together with the aim of raising £800 for The Children Adventure Farm Trust (CAFT), our [...]

Are you making the most of PPC marketing?
May 21st, 2013 by Oliver Shiel

Did you know that only 50% of web searchers are aware of the difference between organic and paid search results? Google Adwords is a great way of getting your website on the first page of the search results and will help drive instant traffic to your website. PPC campaigns can be extremely useful when you [...]

Generate More Leads Using Social Media
May 10th, 2013 by Oliver Shiel

Social media is playing an increasingly more important role in the way we connect with our audience and by 2014, it is expected that 20% of business users will use social networking over email as their primary vehicle for interpersonal communications. We believe that SMEs don’t use Facebook, Twitter or LinkedIn to the full extent [...]

Create Landing Pages to Generate New Business
April 26th, 2013 by Oliver Shiel

Landing pages can really improve the performance of your pay per click and social media campaigns however according to research, 44% of clicks for B2B companies are directed to a business homepage and not a specifically designed landing page. Inbound marketing is on the rise and using landing pages to target specific audiences can drastically [...]

Write Content Like an SEO Pro!
April 17th, 2013 by Oliver Shiel

Content is one of the most important factors of good On-Page SEO as it lays the foundation for search engine success. To help you write content like an SEO professional we have listed 5 tips that could help give your page rank a boost Choose your keywords wisely In order to increase traffic and improve [...]

5 Factors to Consider When Designing Your Website
April 8th, 2013 by Oliver Shiel

We live in a digital age where websites play a vital role in how businesses present their product and services online. 8 out of 10 consumers start a buying decision with a Google search so it has never been as important to have an online presence that gives the right impression of your business. To [...]

Kick-Start Your Content Marketing Strategy
March 25th, 2013 by Oliver Shiel

Search engine algorithms never sleep and are updated so often that sometimes it can be hard to keep up however we believe a solid content marketing strategy should hold you in good stead. It is no secret that Google loves fresh content and that it can help improve your Page Rank but it is important [...]

Google announces first Panda update for 2013
January 29th, 2013 by Neil Baker

According to a tweet from the official @Google Twitter account from 22 January, Google has released the 24th variant of its’ infamous Panda update, impacting approx. 1.2% of English-based queries. According to Search Engine Land, this follows a previous update just before Christmas which affected 1.3% of English queries. The first Panda update, which rewards [...]