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How can “Google Freshness” help my website become more visible?
January 18th, 2012 by Danielle Jones

Google rolled out its Caffeine update in November 2009, this update meant that any content crawled by the Google Robots would be instantly searchable; meaning content became available to searchers more quickly than before.

Google Search set to become more personalised than ever before
January 16th, 2012 by Barry Ryan

We are only a few weeks into the new year but 2012 has already seen a big announcement from Google and the latest addition to their search armoury. This week Google announced the arrival of “Search plus Your world”. This seems like another step closer to fully integrated personalised search which gives the end user [...]

Using Reliable Link Building Companies
March 18th, 2011 by Lee Stretton

Reliable link building companies can help improve the traffic that your website receives by getting it a higher position in the search results. This way when people search for a specific keyword or search term, your website will appear nearer the top of the results that are generated.

What’s Trending? PPC and Twitter
September 20th, 2010 by Amy Parker

What’s trending on Twitter right now? Take a look down the right-hand bar next to your feed. More often than not, you’ll see the names of celebrities, TV programmes or films, or upcoming events or news stories. Sometimes, though, you might strike it lucky.

If you see something connected to your business area appear as a Twitter trend, that means everybody (generally speaking) is talking about it. What can that mean for your PPC campaign?

AdWords Campaign Building: The Basics
September 6th, 2010 by Amy Parker

So, you’ve signed up for your AdWords account, and now all you have to do is build your first campaign. Now what?

It’s understandable if you’ve got a bit of writer’s block. After all, you’re putting your own money into this, and you don’t want to waste it. But fight that panic, take a deep breath and read on for a few tips…

Google AdWords Glossary, Part II
August 31st, 2010 by Amy Parker

Following on from last week’s Part I, here’s the rest of the AdWords Glossary! Let’s continue straight on to…

Google AdWords Glossary, Part I
August 24th, 2010 by Amy Parker

Click-through rates, cost per conversion, quality scores… These are all familiar terms to me, and to the people sitting around me in Add People’s Pay per Click department. But what do they all mean? Sometimes it can be difficult to keep all the Google AdWords terminology straight in your head, so here’s a glossary you can refer to in times of befuddlement…

Rankings vs Business
August 18th, 2010 by Monica Worthington

As a company in the Internet marketing industry, we come across people every day wanting to rank number one for a particular search phrase. But what does this actually mean? Do they want to rank number one because they assume that it will automatically make them millionaires? Or is it because they know that what’s [...]

Browsing Traffic vs. Buying Traffic
August 16th, 2010 by Amy Parker

When you’re paying for every click your ads get, it’s important to understand the difference between browsing traffic and buying traffic. To maximise your profit margins with AdWords, you need to avoid the former and attract the latter. So, what’s the difference?

Convert to Conversion Tracking
August 10th, 2010 by Amy Parker

How is your AdWords campaign doing? Sometimes, it can be hard to know. Even if you have Google Analytics installed, it can be difficult to know which keywords are bringing the buying traffic, and which are bringing in the browsers.

It goes without saying that the more buying customers you can bring to your site, the better. Conversion tracking, if installed correctly, can help you figure out which keywords to push and which to cut back on.