Add People Category: Search Marketing
Talk to us about search marketing – we have a department of search marketing professionals who would love to talk to you about starting and running a Google AdWords or other PPC (pay per click) programmes. We’ll explain, walk you through all of the options, and advise on the most effective use of your search marketing budget.
Google announces first Panda update for 2013
January 29th, 2013 by Neil Baker
According to a tweet from the official @Google Twitter account from 22 January, Google has released the 24th variant of its’ infamous Panda update, impacting approx. 1.2% of English-based queries. According to Search Engine Land, this follows a previous update just before Christmas which affected 1.3% of English queries. The first Panda update, which rewards [...]
Add People SEO tips for better Google rankings
July 30th, 2012 by Neil Baker
7 great tips to ensure your website is Panda, Penguin and Venice proof!
Google Launches the Knowledge Graph
May 21st, 2012 by Barry Ryan
Its development has been rumoured for some time but Google has now launched its new ‘Knowledge Graph’ Algorithm update. Although initially this has only been rolled out in the USA to begin with it is likely to be shortly rolled out in the UK and the rest of the world.
Know your Pandas from your Penguins
May 18th, 2012 by Neil Baker
Over the last few weeks Google have made even more changes to their algorithms, under the cuddly guise of the Panda and Penguin updates. Now those who try to take the moral high ground on SEO will argue these changes are a victory for making search fair, honest and transparent, while others will take the [...]
Google Chrome Multitask – April Fool
April 3rd, 2012 by Carly Meacher
This weekend saw the return of the famous prank-filled tradition, April Fool’s Day. A good sense of humour is a must for this day to go to plan, and with our favourite search engine Google, always up for playing pranks, Internet users were definitely in for a treat.
How can “Google Freshness” help my website become more visible?
January 18th, 2012 by Danielle Jones
Google rolled out its Caffeine update in November 2009, this update meant that any content crawled by the Google Robots would be instantly searchable; meaning content became available to searchers more quickly than before.
Google Search set to become more personalised than ever before
January 16th, 2012 by Barry Ryan
We are only a few weeks into the new year but 2012 has already seen a big announcement from Google and the latest addition to their search armoury. This week Google announced the arrival of “Search plus Your world”. This seems like another step closer to fully integrated personalised search which gives the end user [...]
Using Reliable Link Building Companies
March 18th, 2011 by Lee Stretton
Reliable link building companies can help improve the traffic that your website receives by getting it a higher position in the search results. This way when people search for a specific keyword or search term, your website will appear nearer the top of the results that are generated.
What’s Trending? PPC and Twitter
September 20th, 2010 by Amy Parker
What’s trending on Twitter right now? Take a look down the right-hand bar next to your feed. More often than not, you’ll see the names of celebrities, TV programmes or films, or upcoming events or news stories. Sometimes, though, you might strike it lucky.
If you see something connected to your business area appear as a Twitter trend, that means everybody (generally speaking) is talking about it. What can that mean for your PPC campaign?
AdWords Campaign Building: The Basics
September 6th, 2010 by Amy Parker
So, you’ve signed up for your AdWords account, and now all you have to do is build your first campaign. Now what?
It’s understandable if you’ve got a bit of writer’s block. After all, you’re putting your own money into this, and you don’t want to waste it. But fight that panic, take a deep breath and read on for a few tips…