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Convert to Conversion Tracking
August 10th, 2010 by Amy Parker

How is your AdWords campaign doing? Sometimes, it can be hard to know. Even if you have Google Analytics installed, it can be difficult to know which keywords are bringing the buying traffic, and which are bringing in the browsers.

It goes without saying that the more buying customers you can bring to your site, the better. Conversion tracking, if installed correctly, can help you figure out which keywords to push and which to cut back on.

Writing Effective Google Ads
August 4th, 2010 by Amy Parker

So, you have a Google Adwords account. You’ve created your first advertising campaign, put in your keywords and negatives, and you just have to write your ads.

Now what?

What about Bing?
July 26th, 2010 by Monica Worthington

Over the past twelve months, Microsoft has spent billions of pounds on advertising to try to make their search engine, Bing, a real competitor to Google. At the beginning of this year, Microsoft signed a deal with Yahoo which would see all searches on Yahoo being powered by Bing. The work has already begun on implementing this and Bing [...]

Pay-per-Click: A Recipe for Success
July 23rd, 2010 by Amy Parker

There are millions of people using Google every second – that’s a lot of potential visitors to your site, and only a fraction of them are looking for what you’re selling. When you’re paying for every click your ad gets, it’s important to make sure that your visitors are potential customers.

Search Query Reports
September 15th, 2009 by Rowan Todd

Google offers a wide range of reporting functions to help you with your campaigns. One of the best reports to use is the search query report. This tells us all the terms you have been found under, thus expanding your broad match terms so you can bid on all the keyword variations you are found [...]

New Google Adwords Interface
August 20th, 2009 by Rowan Todd

Google Adwords has a new interface! Having been in beta for some time and being able to flip between the new and the old interface it now looks like finally Google has migrated all Adwords accounts over to the new interface. There are differing opinions about whether this is good or bad but with Google [...]

Bidding Strategy
July 28th, 2009 by Rowan Todd

So you have your keywords and your adverts but how much should you pay for a click? The Google traffic estimator can help you identify potential prices for positions you wish to attain. In general positions 2-5 are the ones to go for. Position 1 often gets clicked on whoever is there as it is [...]

Google Adwords Advert Content
July 13th, 2009 by Rowan Todd

Further to the previous post, it is worth mentioning that content should follow through from Google Adwords advert to site. It is pointless have 25% off sale, buy online now in the advert if there is no mention of it on the site. If the message follows through from Google advert to the website the [...]

How Many Ads Should I Have?
July 6th, 2009 by Rowan Todd

Advert writing on Google Adwords is an important part of a successful campaign. There are many questions and techniques with advert writing and several useful hints and tips to follow.

Analysing Search Campaigns
June 29th, 2009 by Rowan Todd

As the manager of a department at Add People running small to medium business pay per click campaigns I will be providing opinions, ideas, hints and tips on Google Adwords and general online marketing. Having seen hundreds of Google campaigns in different industries and business sizes it always amazes me the different ways I see [...]