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How to Win Friends and Influence People
December 1st, 2009 by Monica Worthington

I’ve linked to quite a few articles and posts on SEOmoz – it’s a great site, filled with really helpful and non-scary information. Particularly nice are their Whiteboard Friday videos, which explain search optimisation and search marketing concepts simply and easily.

Google Pagerank (and how to increase yours)
September 15th, 2009 by Monica Worthington

Most people are aware of the algorithm that Google uses in assigning Pagerank. Basically, it works a lot like high school popularity, as a recent article said. (Go read it, we’ll wait. It’s both funny and true.) Pagerank is based on the links that outside sites send to content on your site. Each link acts [...]

A Simple Explanation of Search Optimisation
August 18th, 2009 by Monica Worthington

One of the sites I read every morning is SEOmoz. I’d advocate anyone who is passionate about their online business, and making that business a success, to do some reading every morning about online business success. This morning I read a very good article which perfectly describes how we approach search optimisation at Add People: [...]

SEO and Patience
August 11th, 2009 by Monica Worthington

I’ve always thought that search optimisation was a bit like being a gardener – you do the bulk of the work at the start, clearing away weeds and dead growth, preparing the ground, fertilising it, and planting your seeds. You know that it will take time to see your site bloom.

All I Really Need To Know…
July 1st, 2009 by Monica Worthington

I saw a nice post this morning which I thought I’d share with all of our Add People friends: On Kindergarten & SEO.

Writing SEO Copy That Also Sells
June 18th, 2009 by Monica Worthington

Writing SEO-friendly content that also works as marketing copy is a difficult thing. It’s not a matter of just taking your normal copy and replacing a few phrases with your keywords. Good marketing copy is difficult to create and easy to ruin…as is good search optimisation.

Titles Are for People
June 18th, 2009 by Monica Worthington

One of the single most important things you can do to market and optimise your site is to craft a well-written title meta tag. But what does that mean, exactly? It’s important for SEO…but what about your users? We’re all familiar with search results that look something like this: DISCOUNT SHOES – CHEAPEST SHOES – [...]