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Getting your Business LinkedIn
September 6th, 2011 by Carly Meacher

Linked in is now the largest Professional network online with over 120 million members in over 200 countries with 6 million of these members in the UK, Twitter can be linked to your Linked in profile and is a must for any business performing any form of Social Media Optimisation.

Getting Your Business Started on Twitter
September 6th, 2011 by Carly Meacher

Twitter is useful for promoting your business, building valuable contacts and staying involved and up to date with changes and exciting things within your industry. It can seem daunting to get online with Twitter and many users give up without really seeing the true benefit. Don’t give up; some business users have seen a huge return on investment from Twitter but they have all had to put time and effort in at the beginning.

Facebook Improves Privacy Options
August 24th, 2011 by Carly Meacher

Facebook are due to rollout new privacy, tagging and share controls this week, which they have apparently been working on for months after considering feedback from users.

‘Facebook For Business’ Guide
August 23rd, 2011 by Carly Meacher

Facebook has now launched its own Facebook for Business guide, providing clear guidelines on how to use this social media platform for marketing purposes.

The Retweet Effect
November 4th, 2010 by Amy Parker

So, you have a corporate Twitter account. You’ve even got a few followers, and most of them are customers. That’s a good position to be in!

Probably the best thing you can aim for now is retweets. If one of your followers “RT”s one of your tweets, that means it shows up on the feed of all of their followers – and that’s free advertising for your company.

So what’s the best way to get retweeted?

One Stop Guide To Twitter Advertising
October 14th, 2010 by Monica Worthington

Twitter have spent the past 6 months heavily promoting their advertising options and introducing new ones. They have been very cautious with their platform and are still mostly in testing phase with advertisers. To me, everything that is written on Twitter is advertising in one form or another. Here, I am going to be explaining their [...]

Review Sites: The Good And The Bad
October 11th, 2010 by Monica Worthington

I read a really interesting article in the Telegraph on Saturday about Tripadvisor. For those of you who do not know Tripadvisor, it is a travel review site where, amongst other things, the public can comment on the hotel, B&B, cottage etc where they stayed. When it was first launched the public championed it as [...]

What To Expect From Social Networking
September 7th, 2010 by Monica Worthington

For most, Social Networking is still a bit of a minefield. A lot of people might have set up their accounts on Facebook, Twitter, LinkedIn, etc… but they haven’t got any further. I think that one of the main reasons for this is that people don’t know how best to market their business through Social [...]

Social Media Hits The Big Time
August 5th, 2010 by Monica Worthington

At the beginning of the month, Nielsen released their most recent stats on how Americans spend their time on the Internet. I’ve done a quick breakdown for you of the main stats (relevant to Internet marketing): 22.7% of time is spent on social networks (up 43% from this time last year) 4.0% of time on [...]

The Rise Of Social Media
April 29th, 2010 by Monica Worthington

I was watching the first televised election debate (in itself a testament to the power of the digital age) and happened to be on the BBC website at the same time. I got onto their live coverage and was drawn to a post (at 20:18) saying that the frequency of tweets that related specifically to [...]