Brazil Demolition Shows The Power Of Germany… And Twitter

Germany’s 7-1 demolition of Brazil in last night’s World Cup semi final was notable for several footballing records, but added a digital footnote in becoming the most tweeted about sports event in history.

While the Brazilian nation were left as an emotional wreck after seeing their hopes of victory crushed in less than half an hour, the rout prompted a staggering 35.6 million tweets from shocked football fans around the world.

The game comfortably beat the previous record for a single sporting match held by Superbowl 48 which generated 24.9 million tweets as the Seattle Seahawks destroyed the Denver Broncos.

Twitter hit an incredible peak of 580,166 tweets per minute after German midfielder Sami Khedira slotted Germany’s fourth goal in just six minutes in a devastating spell of football that left the world collectively jaw dropped.

After the match the banter all started off pleasantly enough, here’s Brazil footballing legend Pele showing his sportsmanship, magnanimous in defeat.

But it was only a matter of time before people got busy on Photoshop…


This is a favourite quote from the Marketing Director at Barclays.


Meanwhile this heat map illustrates Twitters growing global reach.