Flirty or Dirty

www.flirtyordirty.co.uk

Flirty or Dirty was set up 8 years ago and offer worldwide delivery of designer lingerie and underwear. Bonita Mc Carty acquired the company in 2011 and encountered the following key digital marketing issues:

• Maintaining search engine rankings
• Lack of digital marketing knowledge
• Having the time to find solutions for the above issues while also running their business

Expert advice and support anytime you need it

Flirty or Dirty had experienced a few difficult years prior to Bonita taking it over however she seen the potential for growth and knew that it was going to take hard work and determination to achieve the results she desired.

Initially Bonita noticed that her ranking were beginning to slip however felt that she didn't have the time or knowledge to develop an effective SEO strategy. Bonita discovered Add People after simply searching "manual link building" in Google and after a website appraisal from one of our experts, decided to come aboard.

We got working on her SEO strategy immediately and completed a number of on page optimisation techniques including keywords placement and website structure. Bonita's was also able to implement our action plan recommendations promptly whilst we continued to work on the off page optimisation factors.

Consistent page 1 results across numerous search engines

What Bonita values most about her service is the regular communication she receives from her personal account manager, she admits "I work from home so it is nice to have the regular support and advice as it gives me confidence knowing I am doing the right thing for my website"

Over the past 2 years Bonita has achieved some of the following results:
• Page one positions across Google, Bing and Yahoo search engines
• 98% increase in website traffic
• Significant increase in sales

We have recently renewed our working agreement with Bonita and look forward to continue helping her make her business an international success.

Easi-Card

www.Easi-Card.co.za

Easi Card is a family run business providing customised PVC cards, plastic Card Printers, Card and Printer Consumables. Easi-Card was set up by Gordon and Sharon Johnstone in 1992 and is now managed by Justin Johnstone.

Justin set up the website for Easi Card last year and had the following key digital marketing issues
• Getting discovered on the search engines
• Having a new website with no domain authority
• Increasing traffic to the website

An SEO strategy built to the unique requirements of your business

The business has created a good reputation throughout the years however was dependant on client recommendations. Justin decided it was time to get online and set up a new website in order to remain competitive and help generate new business. Justin found it difficult to get the website site ranking and decided they needed a professional SEO strategy.

Justin spoke with numerous digital agencies but decided Add People was best. He was allocated a personal account manager who took him though an in-depth website report and both agreed on an SEO strategy that would achieve success.

Working with your business to get the desired results

Since we began working with Easi Card they have seen some excellent improvements in their website performance and are still climbing the rankings. In just over 3 month, Justin has seen the following results

• Consistent increase in rankings
• 20% boost in sales
• Over 50% increase in website traffic

Though Easi Card have not yet reached page one positions, Justin is confident in the service we provide and comments "The results we have achieved in just 3 months is superb, I am very confident we will reach the number 1 spot!"

Justin appreciates it can be difficult for a new website with no domain authority to get ranked highly and understands that it takes time before the hard work we do now is noticed by the search engines.

When we asked Justin if he would recommend us, he said "Yes I would definitely recommend Add People to anyone looking for a first-class SEO service"

Welton Manor Farm

www.weltonmanorfarm.co.uk

Owen Lucas first set up the website for Welton Manor Farm in 2010, the Farm house caters for stylish and luxurious hen weekends. Owen built and designed his website without considering SEO and had the following key digital marketing issues:

• Being discovered in the search engines
• Seasonal drops in web traffic
• Dependent on 3rd party website for online discovery
• Having the time to find solutions for the above issues while also running two businesses

An SEO strategy that works for the individual needs of a website

Before Owen came on board with Add People his website was not appearing in the search engines and was depending on traffic from an affiliate website.

Owen decided that it was time to take action as he wanted to get his websites ranking in time for his peak season, Christmas. Owen chose Add People for his SEO requirements as he believed our years of experience would help him achieve the results he desired.

Owen wanted his website to have a national reach in order to get the most business so one of our SEO experts evaluated his websites and put together a bespoke SEO package that was tailored to fit the individual needs of his websites including on page and off page optimisation.

Owen has been delighted with the results he has seen to date and has already reached page 1 ranking for his targeted keywords, he admits "I never thought I would reach the page one spot amongst my national and international competitors, I am booked out till September"

Page 1 position in just 3 months of service.

Owen has seen some fantastic results since coming onboard with Add People

• 30% increase in website traffic
• Sizable increase in sales
• Page 1 positions for his targeted keywords

We also provided an SEO strategy for Owens's other business, Owen Lucas Photography, for which the website has received similar success and is also ranking on the page 1 position. Owen explains "I didn't think it was possible to achieve these results in such a short space of time" but what he values most about the Add People service has been the advice he has received from his account manager who is "always there anytime I have any questions about my website"

When we asked if he would recommend us, he replied "Yes and I certainly will now I know about your refer a friend scheme"

Bars2you

www.bars2you.co.uk

Chris Holloway set up Bars2you in 2007 providing high quality mobile bar services for events such as weddings and festivals.

Chris had no previous online marketing experience and was finding it difficult to get his business running successfully online, He admits he 'didn't know where to start'.

Before choosing Add People his key business issues were:
• A lack of visibility on search engines
• A website that didn't convert efficiently
• Ineffective pay per click marketing

Chris had his fingers burned from another agency and it was with some trepidation that he began working with us.

Building working relationships that inspire trust

In 2008, we began working together on the SEO requirements for his website, completing on page and off page work that ensured his site began performing well within his targeted keywords.

With the confidence of seeing results, Chris took the plunge and complimented his improved search engine visibility with pay per click marketing.

Chris had previously attempted PPC but felt that is was not cost effective, but with the trust we had earned from his SEO service we began investing his budget in Google adwords and Facebook advertising, which were the most suitable channels to promote his business. Using targeted keyword and phrases Chris began to see another sizable increase in website traffic.

Whilst reaping the benefits of a highly visible website which was dominating both organic and paid result, we felt that his website was dated and could be more effective. With that, we built Chris a fully optimised mobile friendly website. He was so pleased with the functionality and design of his new website that we built him another to help promote his new venture, a mobile smoothie bar.

We listen so that you can excel

Chris is not shy about approaching us with any questions about his service and appreciates that we 'listen' and do our best to assist him. Over the four years of working together, Chris has seen some impressive results:
• 50% increase in sales
• Consistent page one positions for his targeted keywords
• Strong return of investment for his pay per click campaigns
• Increased website visibility and performance

Bars2you has seen sizeable returns since working with us which has inspired his confidence in the Add People team. When we asked Chris would he recommend our services, he candidly answered "I already have recommended many over the years!"

Mercury Cars

www.mercurycars.co.uk

Mercury Cars was set up in 1990 by Neil Hutchinson; they are independent BMW, Land Rover and Jaguar specialists who provide MOT, repair work and services. Neil had problems setting up his website and found it difficult to climb the search rankings. He began working with us in 2008 and his key business challenges were:

Before working with us Darren has number of other key business challenges, such as:
• Not ranking high in the search engine results
• Low flow of traffic to the website and high bounce rates
• Ineffective website which resulted in low conversions

Website design that's interactive, engaging and effective

Neil first set up his website in 2005, he admits he found it daunting as he had no technically experience. His website was built by a web design company but was not performing well.

We started working together in 2008 and initially focused on his SEO strategy. We optimised and added content to his website and completed the necessary on page work in order to make his website search engine friendly. He then began to see his website increase in the rankings and with it, the website traffic.

After two years of working together, Neil website was performing better and his company had seen an increase in business however Neil was ready to take his website to the next stage so as to attract more customers.

We designed a new website for his company that suited his requirements and was optimised properly. He commented that his new website had "a great look and design" which he felt his customers would like.

Neil was right! He seen a dramatic increase in business after the launch of the new website and has since had a continuing high amount of demand for his services.

Neil explains what he appreciates most about our service is that we "speak his language" when it come to communication and that he has found our customer service team "very helpful"

Building working relationships with customers that last

Neil has seen great results since we began working together which will continue after just signing a 2 year agreement with us.

Mercury cars has seen substantial benefits over the past 4 years, some of which have been
• Over 35% increase in new clients
• Increase in volume and quality of website traffic
• Appearing higher in the search engine rankings

We are looking forward to continuing our work with Neil and watching his business grow further. When we asked him would he recommend us to a friend, he simply answered "absolutely"

Everlasting Casting

www.everlastingcastings.co.uk

Everlasting Casting first started working with Add People in 2009. They provide baby casting kits, finger print jewellery and gift for new parents. It was founded by Tammy Peters in 2004 and even though it provides a highly specialist service, Tammy feels we understand how her business works and with it and her online marketing requirements.

When taking on Add People as her internet marketing agency, Tammy's key business challenges were:
• Getting potential customers to her website
• Ineffective pay per click marketing
• Lack of visibility on Google's natural page listings
• Having the time to find solutions for the above issues while also running her business

Expert advice and understanding achieves a better performance

Tammy had Google analytics and adwords set up before we began working together but the site was not performing to its full potential. In fact, she felt that she was wasting money on pay per click marketing as her click through rates were low and conversion through the sales funnel was poor.

Like many small business owners, Tammy had no formal training using these tools to fall back on and was struggling to find a solution for her online marketing challenges.

Add People began the process of improving Tammy's pay per click marketing by putting together a customised campaign using more targeted keyword phrases suitable for her market. We removed keywords that were delivering low conversion and high bounce rates. In addition to Google adwords, we set up a Bing Ads campaign to open up the business to a wider audience.

We worked closely together to set her website up on the Google Merchants centre, allowing her site to appear in more focused and product related searches, generating a better quality of visitor more likely to convert.

Our assigned PPC expert also noticed that some of the pages on Tammy's website were not converting and offered advice that helped her generate better natural page rankings and convert site traffic into paying customers.

High quality service returns great results

Tammy values the close working relationship she has with us, and places high value on the expertise and advice we provide as part of her service.

The benefits of Everlasting Casting's service have been sizeable. Over the last 3 years Add People has helped Tammy in several ways.
• A 30% increase in sales
• Strong return on investment from Google and Bing pay per click marketing campaigns
• Consistent page 1 page rank positions in natural search listings for her main targeted keywords
• Improvement in the quality of traffic and reduced bounce rates
• Empowered her to take more proactive approach to managing her online marketing

Tammy feels more empowered now with a greater understanding of how her website is performing. "The best feature of the service for me is the advice I have been given, I now feel comfortable navigating my way around Google analytics and I'm confident in my ability to understand how my campaigns are going".

When asked would she recommend us "Definitely, some of my friends are already reaping the benefits of your service"

Exterior Pumbling

www.exterior-plumbing-services.co.uk

Darren York has been working in the water industry for over 20 years and set up a website around 2 years ago in order to get more business.

Darren is a contractor who repairs water supply pipes, water mains and undertaking lead renewal work. He felt that even though he had a good understanding of his website, he did not have the time to invest in his online marketing strategy.

Before working with us Darren has number of other key business challenges, such as:
• Ineffective pay per click marketing
• Lack of visibility on Google's natural page listings
• Having the time to find solutions for the above issues while also running his business

Professional advice and guidance that gets business

Darren had some experience using Google ad words however he found it very time consuming and did not have the knowledge to make the most of his investment. We began working on his Google Adwords to create customised campaigns that suited his business. As Darren deals with water pipes, his work can change depending on the weather especially in the winter so we created seasonal campaigns which have achieved a great deal of success.

We also wanted to improve Darren's organic listings, informing him he lacked content on his website. We created keyword rich content for numerous pages on his website and just after 3 months Darren saw his website climb the rankings and his traffic increased rapidly.

Quality services achieves page 1 results

After a year of working with Add People Darren has seen great improvements in his website performance and is now enjoying page 1 results for the keywords he targets. Darren has also observed:
• A vast improvement in the quality of traffic
• Increased demand for his services
• Strong return on investment from his Add People services

Darren values the time and effort we put into his service so that he doesn't have to, allowing him to focus on running his business. As he says, "It works for me so I would certainly recommend Add Peoples services."

Little Cherry

www.littlecherry.co.uk

Little cherry was set up in 2007 but was taken over Sandra in 2010, Little Cherry supply environmentally friendly party supplies including party bags, tableware and gifts. Sandra is an experienced marketing professional but since taken over the business has had the following key business challenges:

Before working with us Darren has number of other key business challenges, such as:
• Ineffective pay per click marketing
• Low quality website traffic
• Having the time to find solutions for the above issues while also running her business

Expert advice and attention to detail saves valuable time

When Sandra took over the business in 2010 they were not utilising any search marketing methods. As Sandra is marketer herself she understood the importance of these functions for the success of a website, with that she built herself an adwords campaign.

Even though Sandra had some knowledge in the area, she did not have the time to give the campaign the attention it needed so she made the wise decision to employ the experts.

Our Google accredited pay per click team got to work and found that she was appearing for generic keywords which were wasting her valuable marketing spends. Our team then spent time getting to know her business and gave the attention required to build a campaign using targeted keywords and defined search phrases.

Sandra's campaign was proving successful but to increase the conversions on her website we worked together to set up Google's merchants centre. This will help by displaying product images and prices in the search results which will achieve more targeted website traffic.

Professional built campaigns yield great success

Sandra believes that the most valuable part of our service is the advice she gets from her pay per click account manager who has "gone over and above" to make her campaign work for her business.

Sandra has been enjoying the benefits of working with us over the past year and so far has seen the following impressive results:
• A 30% increase in sales
• Improvement of the quality of website traffic
• Strong return on investment from Google pay per click marketing campaigns
• Cost per conversion down 50%

Little cherry has seen great result since 2010, benefiting greatly from Sandra's business knowledge and our expert advice. We look forward to working together in the future and seeing her business achieve even more success.

Specs by Post

www.specs-by-post.co.uk

Specs by Post were founded by Carl and Lindsey Morley in 2006, offering highly competitive prices for online prescription glasses.

Carl and Lindsey operate in a competitive market and at first were reluctant of the potential benefits of working with us having previously worked with other online marketing agencies that didn't deliver and, they felt, were less than honest with them.

So it was with some scepticism that they began working with Add People in 2010. Key business challenges were:
• Getting potential customers to her website
• An ineffective pay per click marketing
• Lack of pay per click advertising knowledge
• Having the time to find solutions for the above issues while also running their business

Expertise and strong communication brings greater efficiency

When our PPC expert conducted an audit of their existing program, it was noted that some of the keyword phrases used were not cost effective in such a competitive market. Hence we focused their budget towards longer keyword phrases, reducing their cost pet click by and increasing conversion to buy in the process.

We also worked closely together to set up conversion tracking to track the quality of the visitors to their website, and identify any potential usability issues. This data is used to ensure an efficient sales funnel and avoid wasting money on keywords that are not bringing in business.

A growing business and value for money

Like many Add People customers, Carl and Lindsay had little experience in pay per click marketing and have benefited greatly by the expertise and advice offered by our Google accredited experts.

Over the past 2 years specs by post have seen the benefits:
• A 25% increase in sales
• Improvement of the quality of website traffic
• Strong return on investment from Google and Bing pay per click marketing campaigns

Carl believes the key to their success with Add People is in the communication he receives. "I like the transparency of our Add People service. I can see how our PPC strategy is performing at any time and that our account manager is on hand to advise where needed."

"Add People's management fees are very reasonable and deliver us a great return on investment for their business. Would I recommend them? Absolutely, in fact I already have!"