Google AdWords and Google AdWords Express: Which is Right for You?

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More and more businesses are coming to understand the value of Google AdWords. It’s a world full of advantages and opportunities that helps get your products or services out there and in Google search results through clickable ads. It sounds great, right? Really, it’s a no-brainer. So, whether you’ve already looked into it or if that magical-sounding introduction has caught …

Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses

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Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers over the next few weeks. It works by targeting …

16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)

Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a small business owner you’ve probably heard about the benefits of advertising using Google’s pay-per-click advertising platform AdWords. AdWords can be extremely effective at driving highly relevant …

Running An E-shop? Here’s Why You Need Google Shopping

If you’re running an e-shop and don’t have a Google shopping feed set-up here’s a bit of advice… get one quick! As of late August 2014, product listing ads will be no more, and Google Shopping offers webmasters the opportunity to have a picture of your products, a price and customer reviews which will all help the conversion process. Setting …

Why You Need Conversion Tracking For Your Google AdWords Campaign

A lack of conversion tracking is a challenge for small businesses and the agencies who service them. Here at Add People we service more than a thousand PPC customers, and our research found that nearly 50% of new customers who already had an AdWords campaign running didn’t have conversion tracking set up to measure exactly what happens to their clicks. …

Avoid These 9 Fails And Become An AdWords Ninja!

Did you know that small businesses are wasting 25% of their PPC spends on missed opportunities as a result of bad management? Here at Add People we have reviewed hundreds (no thousands!) of AdWords campaigns to make sure our clients are making the most of their PPC marketing budget and unfortunately we spot the same mistakes time and time again. …

We Are Officially A Google Agency Partner!

We are excited to announce that Add People has become an official Google Agency Partner! This is great achievement for our business but especially for our team of AdWords geeks! We offer AdWords services to more than 600 customers and to be one of only circa 300 UK agencies to be officially recognised by Google as a Agency Partner is …