Google Update: Websites with App Download Pop-up to be Penalised

new-google-logo-2015

Earlier this week Google announced that on November 1st they will be making a small tweak to their algorithm to further improve the quality of search results. This new update will penalise websites that use very large and intrusive pop-up windows to encourage visitors to download their app. If you’ve ever come across one of these pop-ups whilst browsing you …

Avoid These 9 Fails And Become An AdWords Ninja!

Did you know that small businesses are wasting 25% of their PPC spends on missed opportunities as a result of bad management? Here at Add People we have reviewed hundreds (no thousands!) of AdWords campaigns to make sure our clients are making the most of their PPC marketing budget and unfortunately we spot the same mistakes time and time again. …

Google’s New Algorithm – Your Quick Guide to Hummingbird

What is hummingbird? It’s the name given to the new algorithm which Google has started using in the last few weeks. Why is it called Hummingbird? Google told us the name come from being “precise and fast.” What’s an algorithm? Think of it as the recipe with about 200 ingredients that Google uses to sift through the billions of web …

Penguin 2.0, Riding Out the Turbulence

Earlier this month, Google’s head of spam, Matt Cutts announced on Twitter that the latest Penguin update was coming, and hinting it was going to be significant. Google refer to it as 2.0, Searchengineland call it Penguin 4. Regardless of the number, this latest update is expected to cause the biggest ripples in search engine results since the first Penguin …

Google announces first Panda update for 2013

According to a tweet from the official @Google Twitter account from 22 January, Google has released the 24th variant of its’ infamous Panda update, impacting approx. 1.2% of English-based queries. According to Search Engine Land, this follows a previous update just before Christmas which affected 1.3% of English queries. The first Panda update, which rewards high quality websites that publish …

Link building tips for 2013

Effective SEO is a moving target, and with Google accelerating their pace of change the target has been moving pretty quickly over the last 12 months. Like any good supplier, we mix the SEO ingredients to ensure the best possible results, and as Google change the rules of the game, we adapt accordingly. One irrevocable trend to emerge through this …