YouTube Director: The new, easy and FREE app that can benefit your business

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Video marketing is getting bigger and bigger. It’s the best way to keep viewers engaged as they watch and listen to what you have to say or describe. Although, it may seem out of reach to smaller companies just like you… But fear not! Making videos for advertising or marketing purposes doesn’t have to be as complex (or as professional) …

Why your business should be on Twitter (and how to make the most of it)

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Twitter is known as one of the social media giants. It’s one of the most active social sites out there, alongside the one and only Facebook. Which begs the question, are you making the most of what it has to offer? First things first: do you have a Twitter profile? And if not, why not? A Twitter account is so …

Google AdWords and Google AdWords Express: Which is Right for You?

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More and more businesses are coming to understand the value of Google AdWords. It’s a world full of advantages and opportunities that helps get your products or services out there and in Google search results through clickable ads. It sounds great, right? Really, it’s a no-brainer. So, whether you’ve already looked into it or if that magical-sounding introduction has caught …

How to improve your Facebook ads with audience targeting

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When it comes to a Facebook ads campaign, it’s essential that you know who your customers are. Not only the ones you already know about – y’know, the ones that pop into your shop on a weekly basis or are regulars on your website or social media pages – but also the ones you haven’t got yet. No, you don’t …

Our Guide to Thumb-Stoppingly Good Facebook Ads

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There’s no denying that social media is getting bigger and bigger as time goes on. Just when we think we’ve got it all, a new social network comes out to play, or the ones we know so well update to make themselves even more expansive. As social media expands, so can your business. Small or big, your company can use …

The update on Facebook Ads that you might have missed

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Not so long ago, Facebook had an 80/20 rule for people writing ads that went on to the renowned social media site. What did that mean? Simply that the text in your Facebook ad had to be kept below 20% of the image. What else did it mean? Well, it meant toiling through Facebook’s Grid Tool, a lot of fidding …

Mobile-Friendly Websites: A Simple Guide for Small Businesses

Smartphones have revolutionised the way that we shop. With a slinky, slim-line smartphone in your pocket you can browse websites whenever you like, on foot, at work or in the car. This is great news for businesses with mobile-friendly websites, but puts those without at a disadvantage. The easier your website is to use on mobile devices, the better this …