What Christmas ads can teach you about marketing

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T’is the time of year where Christmas adverts are being rolled out on, what seems like, a minutely basis. Although early November might be considered too early or a bit premature for anything related to Christmas festivities, marketers know it’s got to be done. There’s a lot more to these adverts than simply a signal to all those Christmas-fanatics to …

YouTube Director: The new, easy and FREE app that can benefit your business

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Video marketing is getting bigger and bigger. It’s the best way to keep viewers engaged as they watch and listen to what you have to say or describe. Although, it may seem out of reach to smaller companies just like you… But fear not! Making videos for advertising or marketing purposes doesn’t have to be as complex (or as professional) …

Why your business should be on Twitter (and how to make the most of it)

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Twitter is known as one of the social media giants. It’s one of the most active social sites out there, alongside the one and only Facebook. Which begs the question, are you making the most of what it has to offer? First things first: do you have a Twitter profile? And if not, why not? A Twitter account is so …

Our Guide to Thumb-Stoppingly Good Facebook Ads

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There’s no denying that social media is getting bigger and bigger as time goes on. Just when we think we’ve got it all, a new social network comes out to play, or the ones we know so well update to make themselves even more expansive. As social media expands, so can your business. Small or big, your company can use …

The update on Facebook Ads that you might have missed

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Not so long ago, Facebook had an 80/20 rule for people writing ads that went on to the renowned social media site. What did that mean? Simply that the text in your Facebook ad had to be kept below 20% of the image. What else did it mean? Well, it meant toiling through Facebook’s Grid Tool, a lot of fidding …

How to Install Facebook’s New ‘Call to Action’ Button on Your Business Page

Next time you login to your Facebook business page you may notice something a little different.  In December last year Facebook launched their new ‘call to action’ buttons in the US and yesterday the new feature arrived in the UK too. The new feature is only a very small change, but it’s potentially a powerful one.  It seems that Facebook …

7 Clever Ways To Gain Followers On Your Google Business Page

Google business pages are fast becoming the must-use social networking tool for savvy business owners wanting to grow their company online. Use this platform to build your social presence and connect with customers, gain new followers and actively market your brand, whilst improving your network of contacts at the same time. If you’re making the most of your social network …

A Basic Guide To Setting Up a Google ‘My Business’ Page

The Google ‘My Business’ (GMB) platform is a brilliant point of introduction if you want to get your business noticed in the digital community. Use this service wisely and it really will put your business on the map. The first thing you need to know is Google My Business doesn’t cost you anything to set up. It’s free, totally gratis; …

Facebook Launches Social Business Tool ‘Work’ To Pilot Test Group

Today Facebook announced the pilot launch of a new social platform called ‘Work’. Earlier on in the year there were rumours that Facebook was looking to produce a platform to rival LinkedIn, today we’ve gained a little more insight on this potential new product. What is the vision? Facebook say they have produced new social network Work to make social …

The Business Guide To Posting On Social Media

Getting your business set up on social media is an exciting and progressive decision,and yet those that try to do it themselves often get it wrong. Many companies find that once they’ve completed setting up their wonderful new profiles they’re left scratching their heads about what to post, and can inevitably end up leaving their pages to go stale.