How to make the most of Christmas as a small business

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Our recent post on big brand marketing at Christmas time got us thinking. It got us thinking more about what you can do this Christmas time to boost your business. It’s the most wonderful time of the year after all, and there are so many ways you can use it to create an impact on both your loyal and your …

Digital marketing trends for small business growth in 2017

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If you own a small business, it is important that you stay on top of shifting trends when organising your digital marketing strategy. Although at first glance at the Google results for ‘2017 digital marketing trends’, you might feel a bit out of your depth, a it doesn’t take much to get up-to-date with new digital marketing tools can take …

Halloween at Add People!

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Halloween comes but once a year, and here at Add People we decided to go all in this time around… With all takings going to the Children’s Adventure Farm Trust, the local charity which Add People regularly supports, a full schedule of games and competitions took place over Friday the 28th and Monday 31st of October which got the whole …

30 Digital Marketing Experts Share Their Top Tips for Marketing A Small Business

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With an estimated 100 million small businesses in the world today, competition in the online marketing place will only become more fierce. This means that new, or prospective entrepreneurs must work harder to make their brands stand out in front of a target audience. Without a proper online marketing strategy, small businesses risk losing their relevancy in the marketplace and …

How to improve your Facebook ads with audience targeting

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When it comes to a Facebook ads campaign, it’s essential that you know who your customers are. Not only the ones you already know about – y’know, the ones that pop into your shop on a weekly basis or are regulars on your website or social media pages – but also the ones you haven’t got yet. No, you don’t …

The Best Free Digital Marketing Tools

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For most small business owners, digital marketing can seem like an effort reserved for companies with big budgets and big names. It’s such a broad area – how are you supposed to learn it all? We are here to tell you that you don’t have to learn every aspect of digital marketing. A basic understanding and some handy free tools …

A Clear-Cut Guide To Choosing Winning AdWords Keywords

Choosing the right keywords on Google AdWords can mean the difference between creating an efficient and cost effective campaign, or an inefficient and expensive one, so it’s important to know what you’re doing before you jump in!