I have heard it many times where a business owner says “It is not important for me to have a website due to the nature of my business”…..this could not be further from the truth.
Every business, no matter how large or small, needs a good quality online presence.
Why? Well here are just a few of the important reasons:
1. 80% of your potential customers are searching for you online!
Many search engines now display local business results allowing customers from your local area to connect with you! In addition to the local results mobile applications are more popular than ever before. However if you are not online it’s impossible to take advantage of these developments!
2. Company Credibility
Millions of searches are done every day. It is becoming more and more common for potential customers to use the internet to research your services. Your website gives you the perfect opportunity to demonstrate what your company is all about and why they should use you and not your competitors.
3. It’s the cheapest office space you’ll ever have!
If your business has the potential to operate without a physical location, other that a home office perhaps, then a website will be the cheapest store front you will ever have!!
4. A Website is open 24/7 – is your store?
Your website is the best employee you could ever have! It works the night shift and the early mornings. It will do whatever you ask it to when you ask it without any back chat! Either as a supporting tool for a traditional brick and mortar store or a full force e-commerce shop your website will give your customers what they need when they need it.
5. Stats don’t lie
Below are some stats in relation to online sales:
o UK online retail sales up by 16% year-on-year to £44bn, representing the highest overall spend in Europe (£44bn to £50bn)
o Total retail sales in the UK expected to grow by just 1.4% in comparison
o UK online shoppers spent an average of £1,284 each and purchased 41 items; significantly more than the European average of £908 on 25 items
o Internet shopping accounted for 10.7% of total retail spending in the UK last year and could reach 12% by the end of 2011 – the largest and only double-digit market share in Europe
….If you do not have a website or have a website that is out dated you are potentially missing out on an awful lot of business. To increase your bottom line you need a quality website.