Social media is becoming increasingly more important marketing tool but it seems that some businesses are struggling to master the likes of Facebook, Twitter, LinkedIn, Pinterest and Google+.
It can be intimidating task as even big corporations can get it very wrong which McDonalds learned when they promoted the hashtag #McDStories and didn’t get the desired response from their followers. Here at AddPeople, we have listed 4 of the biggest mistakes businesses should avoid.
Have a sense of humour
It is important to add some personality to your approach as social pages that have character tend to be more popular than those that always use a corporate tone. Have some fun and be friendly as this will help build stronger connections and hopefully win more business.
Respond in a timely manner
According to a recent study by Convince and Convert, 42% of consumers now expect a response to a social media enquiry within 60 minutes. It is vital to monitor your social media pages regularly and respond in relatively short period of time in order to avoid leaving your followers disappointed.
Connect and engage
People look to connect with other people on social media so it is important to engage and acknowledge your audience otherwise they will not get involved. Engagement will hold the most value so it is important to humanise your business and get to know your audiences, regular shout outs and retweets are good ways to show your listening!
It is important that business owners don’t over promote themselves as whilst social media is an effective tool for lead generation, it not going to be all your audience want to hear about. We recommend using the 80/20 rule, 80% of engaging and helpful content and only 20% of the lead generating stuff.
Always keep your social logins safe
It is important to make sure you don’t let your social media logins fall into the wrong hands as there are no ends to the damage that can be done. Just look at what happened when angry HMV staff hijacked the company’s Twitter feed when being fired in what they described in a hashtag as #hmvxfactorfiring
It is vital to devise a social media strategy for your business otherwise you are setting yourself up for failure from the start. Just remember to always engage, be honest and be yourself!