Search engine DuckDuckGo is celebrating after enjoying one million direct searches in a day, just a few short weeks after marking a new record with 731,000 searches in a single day. Unlike other search engines DuckDuckGo produces its results using sites like Wikipedia and Wolfram Alpha, a mathematical information engine which we mentioned in a post earlier this month.
In a tweet posted on Valentine’s Day, DuckDuckGo revealed that it had processed more than one million direct searches the previous day, showing impressively rapid growth for the self proclaimed privacy first search engine.
Back on November 28th 2011 the engine reported it had seen more than 500,000 searches that day, and to double that figure in less than three months is certainly a noteworthy feat.
So what might be pushing the engine’s popularity?
DuckDuckGo puts a real focus on the privacy of its users and unlike many other search engines, does not gather any information on browsers and does not store any IP addresses. As well as this, cookies are only used when absolutely essential.
This is certainly appealing to those of us who might feel a little too closely observed by Google and other providers – ever noticed how ads you see online are showing items you may have been looking at just hours before? This is because when you search on other engines, they store your browsing history and use it to target you with ads for things they know you already want.
DuckDuckGo’s approach has seen the engine awarded with a range of prestigious accolades, including inclusion in Time magazine’s Top 50 Best Websites of 2011 and a place in PC Mag.com’s list of the 100 best sites of last year.