What’s the point in investing in a website if it’s not functional or efficient at encouraging people to buy from you?
Just having an online presence isn’t enough anymore.
There are millions of business websites out there, and they’re all clamouring for attention. If you want to win business then you need to set your website up to sell.
With so many businesses to choose from online, it’s important that you make it as simple as possible for visitors to understand your website and quickly find what they’re looking for. Not only does it need to be extremely functional; it also needs to stand out from the crowd as being bigger, better, more trustworthy and attractive than your competitor’s.
If your website isn’t set up to sell correctly then you run the risk of losing potential customers.
Over the years we’ve helped many businesses to turn disappointing websites into thriving money-makers, so we’ve become familiar with the features that all successful websites have in common. Now we’re going to let you in on them!
Follow these 10 simple steps to start getting more sales from your business website.
Make it attractive
Does your website look attractive and professional? Try not to be biased here, even if your brother John built that website with his own blood, sweat and tears. If it doesn’t look the best that it can then it could be letting you down. Think about what colours work well together and the psychology of how colours affect purchases.
It’s important to keep your branding consistent both offline and online. A strong brand image will create trust amongst website visitors and help to strengthen your brand’s identity. Make sure that your branding is clear and consistent throughout your website.
Professional website copy
The text content on your website is extremely important. Read our blog here to find out why your website content is more important than you think. If you’re not confident writing the content yourself then delegate this task to a professional copywriter. Website content should be clear, fresh, original and jargon-free. Make sure content is split into short, succinct paragraphs and bullet point information where possible. It should be easy for people to skim read content to quickly find the information that they’re looking for.
Make it simple to navigate
Have you ever visited a website and got frustrated trying to find the information that you’re looking for? If your website is confusing then visitors are likely to quickly lose interest or become frustrated and click off your site and onto a competitor’s instead. Keep the number of links to a minimum and place your navigation toolbar in an obvious location, across the very top of the page is usually best.
Make it mobile-friendly
A huge proportion of internet browsing is now done using smartphones and tablets, and this percentage is only increasing. If your website doesn’t translate well on mobile devices then you could be missing out on a lot of sales. Make sure that your website has been built with responsive web design in mind; this means that all the content, images and structure of your website will stay the same no matter what device it is being viewed on.
Testimonials from happy customers can instil trust in website visitors and give your business authority making people more likely to buy into your service or products.
Highlight a compelling offer
If customers are shopping around for a product or a service then a clear and compelling offer or promotion can often mean the difference between choosing you or your competitor.
Include a strong call-to-action
Create an attention-grabbing call to action that encourages visitors to take the action that you want them to. Display your call to action prominently and try to create a sense of urgency with your message by using words like “now” and “today”.
Prominently display your contact number and a contact form
Your website should make it as simple as possible for customers to get in touch with you. We advise our customers to display their contact number in the top right-hand corner and to include a simple contact form with minimal fields to fill out and no CAPTCHA form throughout their entire website.
Make your checkout process quick and simple
If you have an online shop you should make your checkout process as quick and easy as possible to prevent customers from bouncing off your website before completing their purchase. Be sure to test the checkout process yourself before putting your website live.
If you don’t feel that your business website is performing as it should be, give us a call for a FREE, no obligation website appraisal. Call us direct on: 0161 662 5130 or drop us an email to: firstname.lastname@example.org