Google Fresh

In the world of search engines, Google is undisputedly king, with most of us turning to the search engine for any online query we have, from information on a local restaurant to directions to a shopping centre and breaking global news. Being at the top of the game means you need to continually strive to be a market leader, and to ensure that internet users continue to trust its results, Google has recently announced changes to the way it delivers its findings.

2012 has certainly been a busy year, with revolutions and riots dominating the headlines, and to keep up with the “incredibly fast pace at which information moves in today’s world”, Google has made a number of changes to its ranking algorithm.

Google’s algorithm is basically a set of instructions which tell the search engine how to find relevant pages and how to rank them in search results. Ranking is based on a range of factors, including keyword inclusion, and Google’s algorithm orders pages by these factors to ensure searchers get the content they are looking for.

Google’s Fresh update focuses on timely and relevant content. In its official blog, the search engine explains that those searching for Olympics will probably be looking for content about London 2012 rather than previous games, and their results should be tailored to reflect this.

However, some people might actually be searching for information about the Beijing Games, or other events, and as such, the search needs to be intelligent enough to combine these two search needs.

Google explains: “Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

The changes mean that those searching for the most up to date news about global events will be able to see results only minutes old, and also makes life easier for those looking for the most recent information about regular goings on – for instance, if you search Manchester United score, Google’s update should ensure you get the results from the team’s most recent fixture.

The Fresh update follows on from Google’s Panda move, which was designed to give less relevance to spam content and produce better quality results.