Do you know how successful your business website really is?
At Add People we find that there are many reasons why businesses have bad or ineffective websites. But two of the commonest explanations that we come across are either not understanding what makes a successful website, or having an emotional attachment to a poor website.
We get it, if you’re busy running your business you probably don’t have time to learn the complexities of web design, especially when the digital world changes and evolves so rapidly. But in this day and age when most buying decisions are made online and your customers are constantly connected to the internet, you will find yourself missing out on business if your website isn’t up to scratch.
This means that unfortunately there is no room for sentimentality over a website that a friend or relative has built for you, or that you built yourself. If you’re not getting website traffic, or this traffic isn’t converting into sales, then your website could be holding your business back and losing you money.
There’s no point having a website just for the sake of it anymore. Your business website needs to be highly functional, attractive, and built with conversion in mind if you want to stand out from the crowd and beat your competitors.
We’ve created an infographic that will help business owners to objectively rate their website. Use the checklist below to discover the key features of a successful website and find out where your website is succeeding and where there’s room for improvement.
If you need any help with your website or internet marketing then don’t hesitate to fill out the contact form at the top of this blog, email: email@example.com or give us a call on 0161 924 2173.