Knowledge is Power
Welcome to our Learning Centre! Our in-house experts have put together these easy-to-digest guides to help you in your quest for internet marketing perfection, offering you the keys to succeed online.
Why get online?
Did you know that people in the UK are the most frequent online shoppers in Europe? As a country we embrace new technology with great enthusiasm – businesses that ignore this fact do so at their own peril.
As technology continues to revolutionise the way we discover and purchase products and services, it’s shocking to learn that only around half of the UK’s small businesses have a website.
Are you one of those getting left behind?
Natural Search (SEO) Explained
Every business wants to be at the top of a search engine. It means a huge increase in traffic and a serious amount of sales. In fact, it’s thought that around 30% of online experiences start with a search engine. And when their search is complete, 70% of people click on links that are in the organic rankings section. Oh, and to really hit it home, 75% of users never make it past the first page of results.
Paid Search (PPC) Explained
Online advertising is the best way to reach customers who are actively looking for your services or products.
There are many forms of online advertising, the two most important of which are SEO and Paid Search – types of advertising that revolve around search engines like Google, Bing, and Yahoo.
In this chapter we’re going to take a look at the paid search form of advertising, covering what it is, how it can help your business, and the different ways that you can use paid search to become visible.
Google Penalties Explained
For a small business owners a sudden change in search engine positions can be very worrying and have a significant impact on business.
Most small businesses that we speak to aren’t aware of the reasons why Google issues penalties to websites, or how indeed to check if they have received one.
This guide will help you to understand what Google penalties are, how to find out if you have one, what causes Google to issue a penalty, and how to recover after receiving one.