Creating engaging internet content is absolutely key in attracting the interest of customers online and helping to boost the profile of a firm, and a rapidly growing area of online marketing, and one which you should target, is video.
Figures from Awareness Networks showed that since May last year, more than 48 hours of video content is uploaded to YouTube every minute, demonstrating the popularity of video as a medium with internet consumers, and also showing the potential of video marketing and advertising.
In a blog about online video marketing on Socialnomics, social media specialist Mike Lewis puts it bluntly, stating that “no other tool in your marketing toolbox delivers the bang for your buck like video content”.
In the post, Mike details four main reasons why online video marketing is vital for brands trying to boost their profile, and points three and four are particularly interesting. Reason number three highlights the importance of video for inbound marketing and SEO, pointing out that website browsers spend an average of two more minutes on sites which have video content. In terms of SEO, Socialnomics turns to a Forrester study to back up its point – according to this work, a product page containing a video is 53 times more likely to get onto the first page of Google results.
Reason number four is that several surveys of marketers show that the majority expect to increase their spend on online video marketing and leave television and display advertising behind – and if your competitors are using videos, you need to be too.
Online video marketing can be used in a number of different ways, but two of the most popular are promotional videos about a brand itself or short adverts tacked onto the front of popular YouTube videos.
Those watching videos online are a captive audience, and brands targeting adverts at the start of YouTube videos should ensure their focus is on snappy and engaging adverts which get quickly to the point and give customers immediate access to the information they need to make a purchase.