If you haven’t already heard of Pinterest then you almost certainly will over the next few weeks. Pinterest is the latest craze in social networking and allows people to communicate with other members by “pinning” things they love to virtual notice boards. These boards can have any theme imaginable, from interior design to fashion or favourite foods, but is Pinterest just a flash in the internet pan?
It’s not hard to see the appeal of Pinterest right away.
We all love browsing images of items we might buy, whether online or in catalogues, and Pinterest allows people to collect images of all of the things they like best and keep them in one convenient place, which they can then view whenever they want. Social networking in general taps into our need to share, and using Pinterest means that we can show our friends our taste and show them items which they could love too.
For people working as interior designers or fashion designers, Pinterest could act as a virtual mood board on which they can pin ideas for projects or inspirational images.
Users can “repin” images which they like the look of – think retweeting and you’ll get the jist – and they can also comment on pictures or “like” them, which will appeal to Facebook users who are used to the interface of the social networking giant.
If you’ve not yet heard of Pinterest then all of the above has probably seen you reach the same conclusion about the site as many internet users already have – that it all sounds a little bit girly.
Indeed, Tech Crunch reckons that 97 per cent of all Pinterest Facebook likes are from women, and all of the Pinterest invites I’ve received so far have been from my female friends.
Information from comScore reported by Tech Crunch recently revealed the main demographic of US Pinterest users being “upper income” women aged between 18 and 34, and it is likely that this trend is similar among UK users.
Gender aside, Pinterest could present real marketing opportunities for savvy advertisers, as the research also showed that Pinterest passed the ten million unique monthly visitors mark faster than any other standalone site in history.
Many of the items pinned to boards on Pinterest are branded items which are actually available for sale, and getting them viewed by more people online can be no bad thing.