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Content is one of the most important factors of good On-Page SEO as it lays the foundation for searc
Did you know that 90% of buying decisions start with an online search?
Search engine optimisation is changing fast, so a well developed strategy formed in partnership with a specialist who is ahead of the curve can deliver excellent commercial returns.
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Think of it this way, when you last needed a product or service, did you trawl through the phone directory? Did you ask a friend? Or did you search for what you needed on Google?
Now assuming you did the latter how many pages did you scroll through to get the information you needed? Did you even reach the bottom of page 1?
Put simply, internet search engines have changed people’s buying behaviour enormously, so regardless of your business type having a well optimised website makes you much more visible to your target audience.
So choosing the right business to assist in your SEO is an important strategic decision for your business.
Type any search term on Google, Bing or Yahoo, and web pages will be ranked according to their relevance to your search query. So the more relevant the page, the higher it ranks.
Google does not trawl the entire internet every time someone makes a search. Instead they compare stored information hauled back by the search engine's "spiders" – or simple computer programs that look for fresh content published online and double check data from pages it has already found.
The search engines apply a series of mathematical formulas to the data held (known as algorithms), which produce the ranking list of websites you see in your search results.
Nobody can answer this question with 100% accuracy as the major search engines keep their precise methodologies a closely guarded secret.
However, there are a number of effective techniques that we can help with to ensure your website is optimised around specific keywords related to your business. These include...
When optimising your website, it is vital that Google knows exactly what it is your business does, where you are based and so on. To achieve this, you will need to settle on some words and phrases (or keywords) that you want to rank highly on.
Keyword phrases must be relevant to your business and searched in enough volume to make a meaningful impact on the number of visits you'll get by ranking highly.
Around 90% of searches in the UK are made on Google who are continually changing the way their rankings are produced with the objective of making the results a more pure reflection of all content on the internet.
Google's latest algorithm changes, commonly known as the Panda and Penguin updates, represent a seismic shift in natural search, penalising 'unnatural' looking link patterns and content.
So it's important you can rely on experts who are ahead of the curve and can anticipate Google's ever evolving strategy to ensure your site is not penalised for being over-optimised.
Add People employ intelligent and compliant SEO techniques, starting with an investment of our time in conducting professional keyword research and providing you with a professional website appraisal. We will optimise your homepage (or other chosen page on your site) and build high quality manually generated links to your website through submissions to relevant directories and social bookmarking. Google loves content, and we produce fresh article content to increase your online footprint, and can post targeted information to relevant high quality themed forums as well.
All of the above provide a sustainable platform for your business to achieve high rankings and improve your online visibility.
Keeping your website ranked highly on Google, Bing and Yahoo! is an ongoing process employing strategies which can change over time.
So businesses should be patient, invest in a trusted specialist and stay committed to for the long run. Google and other search engines will crawl every website intermittently, so it can take up to 3 months from implementing your SEO strategy to seeing the benefits.
Also, once you've reached the summit don't take too long to sit back and enjoy the view! Add People's own research shows that when you stop investing in search engine optimisation, you can expect to see your rankings fall by an average of one place per month meaning once you stop investing, you start slipping.
Want to know more? Take a look at our customer success stories, drop us a line at email@example.com or call today on 08450 30 44 44 and see what a bit of positive internet marketing can do for you.