Pitfalls of Email Communication (and How to Avoid Them)

The trouble with written communication is that sometimes things get lost in translation. This is especially true of electronic communication, which can be typed a little too quickly and then sent at the click of a button, whether it’s suitable for its audience or not.

The last thing you want is for your customers – existing or potential – to think you’re patronising them, dismissing their concerns or, even worse, shouting at them. You also need to present a positive, professional attitude. So how do you go about doing this?