The trouble with written communication is that sometimes things get lost in translation. This is especially true of electronic communication, which can be typed a little too quickly and then sent at the click of a button, whether it’s suitable for its audience or not.
The last thing you want is for your customers – existing or potential – to think you’re patronising them, dismissing their concerns or, even worse, shouting at them. You also need to present a positive, professional attitude. So how do you go about doing this?