16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)

Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a small business owner you’ve probably heard about the benefits of advertising using Google’s pay-per-click advertising platform AdWords. AdWords can be extremely effective at driving highly relevant …

We Are Officially A Google Agency Partner!

We are excited to announce that Add People has become an official Google Agency Partner! This is great achievement for our business but especially for our team of AdWords geeks! We offer AdWords services to more than 600 customers and to be one of only circa 300 UK agencies to be officially recognised by Google as a Agency Partner is …

What’s Trending? PPC and Twitter

What’s trending on Twitter right now? Take a look down the right-hand bar next to your feed. More often than not, you’ll see the names of celebrities, TV programmes or films, or upcoming events or news stories. Sometimes, though, you might strike it lucky.

If you see something connected to your business area appear as a Twitter trend, that means everybody (generally speaking) is talking about it. What can that mean for your PPC campaign?

AdWords Campaign Building: The Basics

So, you’ve signed up for your AdWords account, and now all you have to do is build your first campaign. Now what?

It’s understandable if you’ve got a bit of writer’s block. After all, you’re putting your own money into this, and you don’t want to waste it. But fight that panic, take a deep breath and read on for a few tips…

Google AdWords Glossary, Part I

Click-through rates, cost per conversion, quality scores… These are all familiar terms to me, and to the people sitting around me in Add People’s Pay per Click department. But what do they all mean? Sometimes it can be difficult to keep all the Google AdWords terminology straight in your head, so here’s a glossary you can refer to in times of befuddlement…

Browsing Traffic vs. Buying Traffic

When you’re paying for every click your ads get, it’s important to understand the difference between browsing traffic and buying traffic. To maximise your profit margins with AdWords, you need to avoid the former and attract the latter. So, what’s the difference?

Convert to Conversion Tracking

How is your AdWords campaign doing? Sometimes, it can be hard to know. Even if you have Google Analytics installed, it can be difficult to know which keywords are bringing the buying traffic, and which are bringing in the browsers.

It goes without saying that the more buying customers you can bring to your site, the better. Conversion tracking, if installed correctly, can help you figure out which keywords to push and which to cut back on.

Writing Effective Google Ads

So, you have a Google Adwords account. You’ve created your first advertising campaign, put in your keywords and negatives, and you just have to write your ads.

Now what?

Pay-per-Click: A Recipe for Success

There are millions of people using Google every second – that’s a lot of potential visitors to your site, and only a fraction of them are looking for what you’re selling. When you’re paying for every click your ad gets, it’s important to make sure that your visitors are potential customers.