Google Shifts the Goalposts – Your Quick Guide to Penguin 2.1

What it its’ Purpose? The Penguin updates are principally aimed at decreasing the ranking of websites which violate Google’s Webmaster Guidelinesby artificially increasing rankings by manipulating the number of links pointing to the page. Or in other words… They are penalising websites that have predominantly irrelevant back links pointing to their website. So links are bad now? No, providing they …