The Psychology of Search

Here’s a strange and futuristic concept: Google is working on a way to predict when a user is becoming frustrated because they can’t find the information they’re searching for.

A study has been undertaken at Washington University, which notes users’ psychological states while they attempt to find something that’s not readily available on the first page.

What’s Trending? PPC and Twitter

What’s trending on Twitter right now? Take a look down the right-hand bar next to your feed. More often than not, you’ll see the names of celebrities, TV programmes or films, or upcoming events or news stories. Sometimes, though, you might strike it lucky.

If you see something connected to your business area appear as a Twitter trend, that means everybody (generally speaking) is talking about it. What can that mean for your PPC campaign?