Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses

new-google-logo-2015

Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers over the next few weeks. It works by targeting …

Google Update: Websites with App Download Pop-up to be Penalised

new-google-logo-2015

Earlier this week Google announced that on November 1st they will be making a small tweak to their algorithm to further improve the quality of search results. This new update will penalise websites that use very large and intrusive pop-up windows to encourage visitors to download their app. If you’ve ever come across one of these pop-ups whilst browsing you …

7 Clever Ways To Gain Followers On Your Google Business Page

Google business pages are fast becoming the must-use social networking tool for savvy business owners wanting to grow their company online. Use this platform to build your social presence and connect with customers, gain new followers and actively market your brand, whilst improving your network of contacts at the same time. If you’re making the most of your social network …

A Basic Guide To Setting Up a Google ‘My Business’ Page

The Google ‘My Business’ (GMB) platform is a brilliant point of introduction if you want to get your business noticed in the digital community. Use this service wisely and it really will put your business on the map. The first thing you need to know is Google My Business doesn’t cost you anything to set up. It’s free, totally gratis; …

Google My Business App Update For Mobile Devices

Google have recently launched a handy new update for their ‘My Business’ app which will help you to enhance customer relations and maintain your online reputation. In the past Google customers found it difficult to keep track of changes to business information in real time, but  the new app update should now give you greater control. From now on, no …

Which Social Media Platforms Are Right For Your Business?

If your business doesn’t already have a presence on social media then it’s probably on your to-do list. Research shows that on average about a quarter of time spent online in the UK is spent browsing social media websites, so it’s unsurprising that there’s a real buzz amongst businesses about ‘social media marketing’.