Google Shifts the Goalposts – Your Quick Guide to Penguin 2.1

What it its’ Purpose? The Penguin updates are principally aimed at decreasing the ranking of websites which violate Google’s Webmaster Guidelinesby artificially increasing rankings by manipulating the number of links pointing to the page. Or in other words… They are penalising websites that have predominantly irrelevant back links pointing to their website. So links are bad now? No, providing they …

A Simple Explanation of Search Optimisation

One of the sites I read every morning is SEOmoz. I’d advocate anyone who is passionate about their online business, and making that business a success, to do some reading every morning about online business success. This morning I read a very good article which perfectly describes how we approach search optimisation at Add People: Perfecting Keyword Targeting & On-Page …

SEO and Patience

I’ve always thought that search optimisation was a bit like being a gardener – you do the bulk of the work at the start, clearing away weeds and dead growth, preparing the ground, fertilising it, and planting your seeds. You know that it will take time to see your site bloom. Optimising a site is very much like that. After …

All I Really Need To Know…

I saw a nice post this morning which I thought I’d share with all of our Add People friends: On Kindergarten & SEO. The title, of course refers to Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten. In this essay, Fulghum lists lessons normally learned in American kindergarten classrooms and explains how the world would be …

Titles Are for People

One of the single most important things you can do to market and optimise your site is to craft a well-written title meta tag. But what does that mean, exactly? It’s important for SEO…but what about your users? We’re all familiar with search results that look something like this: DISCOUNT SHOES – CHEAPEST SHOES – TRAINERS – SHOES UK – …

Search Architecture

In The Mom Test I wrote about usability and designing for users. This post will cover usability as it relates to search optimisation, and how that neatly meets the needs of your visitors. Navigation, the science of allowing visitors to find information, is essential to any online business. The homepage needs to make it immediately clear what the business offers …