New Google Adwords Interface

Google Adwords has a new interface! Having been in beta for some time and being able to flip between the new and the old interface it now looks like finally Google has migrated all Adwords accounts over to the new interface. There are differing opinions about whether this is good or bad but with Google being all powerful you have …

Google Adwords Advert Content

Further to the previous post, it is worth mentioning that content should follow through from Google Adwords advert to site. It is pointless have 25% off sale, buy online now in the advert if there is no mention of it on the site. If the message follows through from Google advert to the website the customer should see a sucinct …

How Many Ads Should I Have?

Advert writing on Google Adwords is an important part of a successful campaign. There are many questions and techniques with advert writing and several useful hints and tips to follow. Although “click here” is not allowed on adverts, Google recommends a call to action phrase is an essential part of any advertisement. This can be “Order Online”, “Buy Now”, “Call …