Google Shifts the Goalposts – Your Quick Guide to Penguin 2.1

What it its’ Purpose? The Penguin updates are principally aimed at decreasing the ranking of websites which violate Google’s Webmaster Guidelinesby artificially increasing rankings by manipulating the number of links pointing to the page. Or in other words… They are penalising websites that have predominantly irrelevant back links pointing to their website. So links are bad now? No, providing they …

Common Misconceptions: PageRank

I’ve been spending quite a lot of time recently on the Google Webmaster forum reading through issues that people are having. I like being able to help people who are struggling with their sites and also learn new information from the other people posting on there. However, there is one theme that keeps on coming up that makes my heart …

Google Tools Part 3: Google Webmaster Tools

If you have a website that you want to perform well on the Internet, you should be using Google Webmaster Tools to help you. It is by no means going to turn your website into an overnight success, but the information that you can learn from it can certainly help you. What do you need to do to get set …

What Would Happen If Google Only Showed One Page Of Results?

Earlier this week, a number of Google users were reporting that they were no longer able to go to the next page of search results (or even see that option). Given Google’s recent changes, many thought that this might have been another feature they were trialling before rolling out. Google have since replied to quash these rumours and confirm that …

Website Hosting

Before I came to work for Add People, I worked for a hosting company in the middle of Manchester. This was where I built up the foundations of my knowledge about the Internet. I think that many people are guilty of not thinking about their hosting. Once you have gone through the hassle of getting your website built exactly how …