How to Install Facebook’s New ‘Call to Action’ Button on Your Business Page

Next time you login to your Facebook business page you may notice something a little different.  In December last year Facebook launched their new ‘call to action’ buttons in the US and yesterday the new feature arrived in the UK too. The new feature is only a very small change, but it’s potentially a powerful one.  It seems that Facebook …

7 Clever Ways To Gain Followers On Your Google Business Page

Google business pages are fast becoming the must-use social networking tool for savvy business owners wanting to grow their company online. Use this platform to build your social presence and connect with customers, gain new followers and actively market your brand, whilst improving your network of contacts at the same time. If you’re making the most of your social network …

A Basic Guide To Setting Up a Google ‘My Business’ Page

The Google ‘My Business’ (GMB) platform is a brilliant point of introduction if you want to get your business noticed in the digital community. Use this service wisely and it really will put your business on the map. The first thing you need to know is Google My Business doesn’t cost you anything to set up. It’s free, totally gratis; …

Are You Anti-Social?

Social media has transformed the way we communicate with each other and as a result, it is changing the way we do business too. Did you know that 46% of online users count on social media when making a purchase decision? (Source: Nielsen) It is clear that consumers are attaching more value to social media but SMEs don’t seem to …

Facebook Stock Floatation

Facebook and its founder Mark Zuckerberg have now begun steps to start trading the company publicly on the US stock exchange.

The Retweet Effect

So, you have a corporate Twitter account. You’ve even got a few followers, and most of them are customers. That’s a good position to be in!

Probably the best thing you can aim for now is retweets. If one of your followers “RT”s one of your tweets, that means it shows up on the feed of all of their followers – and that’s free advertising for your company.

So what’s the best way to get retweeted?

The Rise Of Social Media

I was watching the first televised election debate (in itself a testament to the power of the digital age) and happened to be on the BBC website at the same time. I got onto their live coverage and was drawn to a post (at 20:18) saying that the frequency of tweets that related specifically to the debate had now reached …