Which Social Media Platforms Are Right For Your Business?

If your business doesn’t already have a presence on social media then it’s probably on your to-do list.

Research shows that on average about a quarter of time spent online in the UK is spent browsing social media websites, so it’s unsurprising that there’s a real buzz amongst businesses about ‘social media marketing’.

Social media has changed the relationship between businesses and consumers by providing a public platform from which both can easily communicate with each other.  It is also a great way for businesses to keep on nurturing their relationship with their customers and advertising their products and promotions to them ongoing.

Running a business takes a lot of hard work so you’re unlikely to have the time to learn about every social media platform out there, especially with new ones springing up every day.

Before signing up to anything it’s important to understand which platforms are most suitable for your business and likely to provide you with the best returns.

In this blog we’re going to explore a few questions that can help you to choose the right social media platforms for you.

Who are your customers?

Certain social platforms are better for selling to other businesses than they are for selling to consumers and vice versa.   It’s important to identify who your customers are and which social media platforms they are likely to be associated with.

LinkedIn is usually the most appropriate platform for selling to other businesses, whilst Pinterest and Instagram work well for selling to consumers. Facebook, Twitter, YouTube and Google+ are the largest and most influential platforms and can be successfully utilised by a wide range of industries.

What products/services are you offering?

Are your products or services vibrant and exciting or niche and functional?

Visual, leisure-related products and services often have more success on image-led platforms like Pinterest and Instagram, whilst very niche business-related products will do better on a platform like LinkedIn.

What do you expect to achieve with social media?

Think about what you want to use social media for.  Do you want to drive traffic to your website? Make sales? Build a following on social media? Interact with customers?

If you want to showcase your products to drive traffic to your website without paying for ads then platforms like Pinterest or Instagram may be the best option for you.  If your products are not very visual and you’re more interested in having a conversation with your customers or sharing blogs and other content then platforms like Twitter, LinkedIn and Facebook may be a better choice.

Do you plan to advertise?

It can be very difficult to grow a following organically on social media, particularly for smaller businesses.  If you are happy to actively promote your social media platforms to customers both on and offline then it can be done, but it is likely to be a slow process so if you’re looking for a quick fix you should consider paying for adverts.

Platforms like Facebook, Twitter and LinkedIn already have established advertising platforms whilst Pinterest and Instagram aren’t far behind now.

Social media adverts aren’t only useful for growing a following, they can also be used to drive a large amount of traffic to your website and promote your content or offers.

Once you’ve answered these questions you will find that you have a much better idea of which platforms you want to focus your efforts on.

Getting your business on Facebook is a no-brainer because of the platform’s vast reach and popularity.  Google+ is another important one as if you have an active Google+ profile linked to your website and optimised for keywords then it can improve your search rankings.  With this in mind we recommend all businesses set up profiles on Facebook and Google+ and then complement their social presence with other platforms that are suitable for their business.

If you need any help or advice in either choosing a suitable social media platform or getting your business profiles set up, please get in contact by giving us a call on: 08450 30 44 44 or dropping us an email to: marketing@addpeople.co.uk.