Why it’s smart business to think mobile

More smartphones are sold every day than children are being born.  According to CISCO, by the end of this year there will be more mobile devices on the earth than people!

UK consumers are already spending more time on their phones than on computers so it’s time that small business owners knew how important it is to have a mobile friendly website for your business.

Think locally

Be it looking for a local restaurant, or needing a 24 hour locksmith after losing your keys, research by Google shows that 95% of smartphone owners use their device to search for local information. With this in mind, it is vital that your business is listed on mobile directories and Google places, especially for smaller businesses, as it gives the opportunity to appear before national competitors in search results when users are searching on their device.

Stay ahead of the competition

According to research by Compuware, 40% of consumers have turned to a competitor’s site as a result of a bad mobile experience. So if you don’t have a mobile friendly website, you better be quick, as chances are – your competitors will!

Do I need an App?

Small businesses don’t need to waste vital resources on developing expensive apps. Let’s face it, if you are searching for a business or service you are going to use a search engine rather than an app store. Choosing to develop a mobile friendly website over an app you are guaranteed to reach a wider audience, as no download is required and it doesn’t matter what device is used.

4th Generation mobiles

Another reason to go mobile (if you still need one!) is that the mobile network Everything Everywhere, formally T-mobile and Orange, have launched 4G broadband promising 70% coverage in the UK by Christmas. Fourth generation mobile communication promises faster website access, voice over IP (such as Skype), gaming services and even 3D TV. This is great news for mobile websites that are selling products or services, making it faster for customers to browse and easier to purchase products on their mobile device.

We can help!

You don’t need to blow your marketing budget to go mobile. Here at Add People we provide effective and affordable websites that are ready to join the mobile age, and we can also get you set up on Google places at no extra charge! For more information on our website services, please contact us on 0845 030 44 40 or email us at info@addpeople.co.uk