Why Your Website Should Be Responsive – 3 Reasons You Can’t Ignore

We’re going to make a prediction.

Right now, there’s a mobile device 10 feet away from you (at the very most). It might be in your pocket. Sat on your desk. On your bed. Charging on your bookshelf. Lost somewhere in the pile of clothes on the floor. But it’s definitely there.

And it’s likely that you use it do everything. From contacting friends to searching and buying.

People are searching and buying using their mobile devices?

Yep. In fact, in 2013 around 29% of all web traffic came from a mobile device. That’s a hefty chunk. And it’s said that this year, that figure could grow to around 50%.

So your site needs to look great and feel great on mobile.

How do you do it?

Well luckily for you, it isn’t difficult. And it’s surprising how many small to medium size businesses don’t bother implementing it.

What is ‘it’?

‘Responsive’ web design – a simple thing that can transform your site from an online platform to a mobile hub.

What does it mean to have a responsive site?

It means that your website will adapt to the device it’s being viewed on. So if you’re viewing it on a tablet, it’ll adjust to look good on that device’s screen. And if you’re viewing it on a small mobile phone, it’ll adjust again. Think a chameleon, changing its skin colour to match with its surroundings.

Whatever you view it on, wherever you view it, it’ll look great.

But responsive web design isn’t just about looking great. It’ll help you in other ways too…

Google love it

It used to be that to look good on mobile you needed two sites. One to view and browse on a desktop computer (.com, .co.uk, .net. org etc) and one to view and browse on your phone (a .mobi site).

Two sites meant two versions of the same content. And if you didn’t know, Google aren’t big fans of duplicated content and penalise sites that have it.

With responsive web design you’ll have one site that adapts. So when Google come crawling they won’t find duplicated content. And that’ll put you in good stead when it comes to SEO.

Your customers will love it

Put simply: responsive web design makes your site easier to navigate on a mobile device. Your customer can swiftly tap or swipe from one product or service to the other. They can find the contact page in a second, and checkout with their products just as quick.

That means customers are going to spend more time browsing. And the longer they browse, the more likely they are to buy.

If it’s a nightmare to use they’ll be gone in a flash. Probably to your competitor.

Clients of the future will love it

New mobile devices come out more often than a Google algorithm change. And keeping your mobile site functional on every device is near impossible. That is, unless your site is responsive. With each new device and screen size that comes out, your website will be able to keep up, adjusting itself to look good every time.

So it looks great, it helps with SEO, it’ll make your customer’s life easier and it means your site will look great in the future too.

Why wouldn’t you want a responsive website?

If you want to find out more about how you can make your website responsive keep scrolling down and fill in our quick contact form.