Video marketing is getting bigger and bigger. It’s the best way to keep viewers engaged as they watch and listen to what you have to say or describe. Although, it may seem out of reach to smaller companies just like you…
But fear not! Making videos for advertising or marketing purposes doesn’t have to be as complex (or as professional) as it sounds, all thanks to a brand new product. The best bit is that it’s completely free – great news for your budget.
Meet your new best friend: YouTube Director
There’s no better site to turn to for videos than YouTube, right? It’s the go-to spot for those looking to be entertained by funny videos, discover new music, or learn more about a service or a product (hint hint).
To help small to medium-sized businesses just like you, YouTube have decided to introduce YouTube Director, which you’ll find to be the cherry on top of an already very useful site that sees over 1 billion unique users a month.
Yep, 1 BILLION users. Oh, and that number is just going to grow, making it the perfect platform for businesses to engage with current customers through video. Plus, it gives you an easy way to connect with potential new clients too.
How it works
Video is the best way to tell a story, and that’s exactly what YouTube Director lets you do; it lets you tell a story about your business. It gives you the ability to get personal and authentic footage that will boost engagement in and around your business, with no need for professionals and no need to blow your budget.
Whether you’re a local law firm or an online supplier of women’s clothing, YouTube Director can help you get a professional-looking video to be seen by your target audience. Before you start searching the internet for expensive camera equipment, know that quality video footage is far more accessible than you think.
In fact, you don’t actually need to look any further than your own iPhone or Android.
That’s right – you can make a video ad right from your smartphone. All you have to do is download the app, and follow the process which is pretty much spoon-fed to you (because we’re not all Steven Spielberg, are we?).
The planning, script writing, shooting and set-up can be done in under an hour, and you’ve got a bunch of templates to choose from too. This means you waste no time in getting your video ad up and out there on YouTube, and wherever else you embed the video.
Why it works for small businesses
Think about how Snapchat evolved into one of the most used social media platforms recently, or how, when you scroll down your Facebook newsfeed, you’re inundated with videos that have gone viral or have been shared. Why is it that video marketing works so well?
For one, video has the ability to combine sound, imagery, film and text. This combination not only makes it extra handy for providing customers with as much information as possible, but it also increases the amount of content that will be absorbed by those that watch it.
Generally, video is a very engaging form of content for people because it’s visual. Videos give customers a chance to see the real you, boosting your relatability with your clients, as well as their trust in you as a professional brand.
Plus, it’s also a quick and easy way to see positive results with the ability to share, like and comment on different videos, whether that is on YouTube itself or links on social media platforms like Facebook. This will enhance the reach of your video hugely and as a result, help to drive more business.
That’s why YouTube Director is so great – it’s video marketing made easy. The simple service provides a sneaky (but valid) shortcut for small businesses, just like you, to reach the valuable destination of effective video ad creations.
The benefits of video advertising
To summarise (because we know you are busy people), here’s a quick rundown of how video advertising can benefit you and your business:The benefits of video advertising
- Customers are watching more video – it’s now an inherent part of our online experience
- Video advertising in particular is one of the fastest growing forms of advertising out there
- Film footage can convey a lot of information in a short amount of time
- With a well-formed script, videos help to spread the word quickly and efficiently
- Can capture sounds, sight, motion and perhaps most importantly, brand personality
- Target those that want to hear about your brand, product or service
- Quick and easy to share
- On the go: work well for mobiles and other devices
- Proven to increase conversions
- Expands content featured on your website and social media pages
So, what are you waiting for? Video advertising is the way forward, so make your life easier with the new YouTube Director app, perfect for small businesses just like yours.
If you’re not sure where to start, get in touch with our friendly team here at Add People. We are always available to offer the best advice and point you in the right direction.