A lot of our work is focused on getting users to your website. However, our job doesn’t just end when they get there. We need to make sure that the site is easy to navigate, quick to load and appealing to look at. By ticking these boxes and more, we can improve your conversion rate, which is the percentage of visitors that convert while on your website. 

This is where Conversion Rate Optimisation, or CRO, comes in. 

CRO is the process of combining quality design with insightful data to produce a website that turns traffic into conversions and clicks into actual revenue.

Between competitor research, user behaviour insights, smart design, the latest tools and our passionate team of CRO experts, we’re more than capable of either starting a site from scratch or tweaking what you’ve got. Like all things at Add People, the end objective is to improve your conversions and return on investment with us – and few of our services are as effective at doing that as CRO.

Why our clients love CRO

This is a popular service because it’s rooted in data and evidence, which makes it a reliable option for improving your revenue. On top of the more geeky things which CRO can help improve like your site structure or speed, it also often leads to a site makeover.

When your business is your pride and joy, having an attractive website is really important. That’s why our CRO team works hard to produce pages that will grab the attention of your audience while balancing that with a search engine-friendly approach which will help get your website seen in the first place. 

Our strategies will often tick a lot of boxes along the way, too. For example, you can expect that CRO will…

• Help you understand your audience better
• Build your authority as a brand
• Optimise your site for all platforms
• Improve your organic search performance
• Decrease the cost of each customer acquisition
• Reduce website risks by providing rich insights
• …among many other benefits! 

It’s safe to say that CRO can encompass a lot about your business, from the website people interact with it through, to the brand image they associate it with.

• Complete page redesigns

While we dig into the details below this section, a lot of our work is about optimising your pages for both the user and search engines. From your home and checkout pages to the product and landing pages, nothing is safe from the careful eyes of our SEO team who will identify anything that may be losing you visitors and revenue. 

• Heat maps

These provide us with a look at how users behave on your website; where they click, where they hover, where they’re drawn to and away from. This insight can be used to finely tune your site so that the user’s attention is pulled exactly where we want it to be. 

• Checkout process overhaul

With the insights provided by tools like heat maps and Google Analytics, along with our own intuition as experienced designers, we can easily identify roadblocks and speed bumps at this final stage. Remember, we can’t celebrate when they put a product in the basket, only when they finally pull the trigger and confirm the purchase. You might be surprised by how many people drop off between those two stages!  

• Mobile optimisation

As of 2021, 56% of global internet traffic comes from mobile devices. That’s a lot of users that are likely visiting your website on their phone, and we’ve all been on websites that aren’t optimised for them; images are cut off, the text goes on forever and it’s impossible to know where to click. That is exactly why we focus so much on designing sites and user experiences for mobile phones.

• CRO reports

These are part of our reporting process and will break down everything you need to know about your site in terms of CRO, all while avoiding the technical mumbo jumbo (as much as we can!) so you understand what we’re doing with your website. 

• Mockups

Just like how an artist sketches out their art before adding the ink or paint, we create mockups before making any actual changes so we know exactly what we’re doing and where we’re going. These will give you a solid idea of what your site may look like once the work is finished and means that our CRO team can experiment as much as they want beforehand so when they set the changes live, they can be confident that it’s the best your website can look. 

• A/B testing

Also known as split testing, this is a process where you have two variants of the same page live and different segments of users are shown them at the same time. We can then look at the user behaviour data and conversion rates to decide which performed better, then set the winner as the live page!