International Women’s Day 2021 – Charlotte Dalton Interview

In celebration of International Women’s Day 2021, this week we will be sharing a number of interviews with some of our female employees. In our third and final interview, we sat down with Charlotte Dalton, an eCommerce Account Manager, here at Add People. We asked her five questions surrounding gender equality in the workplace, and issues in the wider world. Here are her responses:

1. What does the International Women’s Day slogan ‘#ChooseToChallenge’ mean to you?

If there’s something that may have offended you, or you have seen as a sexist comment – stand up and challenge it.

2. Why did you choose to become an eCommerce Account Manager?

My degree was in Business Management. One of our units was Marketing, and after completing a university placement in a small marketing agency – I knew I wanted to develop further in the industry.

3. What barriers have you faced as a woman in becoming successful in your field?

From past experience in other workplaces, being a younger female in the workplace has had its challenges. People in the past haven’t taken me seriously and I have even been told: ‘what would a young girl like you know about…’.
Bringing up not just my age at the time, but also my gender, was completely unnecessary. From that point, it really held me back from wanting to take part in team meetings, etc…

4. What do you think is the biggest issue today facing women in the workplace?

In general, I feel we’ve come really far from gender pay gaps, etc… However, there’s still plenty of opportunities to further progress so that women feel more equal in the workplace.
I feel one of the main issues still is understanding boundaries. Women aren’t robots; we love a laugh and a joke, but sometimes there’s a fine line between a joke and taking something too far. Sometimes this line is crossed.

5. Based on your own experience, what advice would you give to women considering pursuing a career in your field?

DO IT! With Add People, I’ve never felt a lack of equality but more of a sense of belonging, as we’re like a ridiculously large family.
With marketing being such a creative industry, you will meet such a vast range of people with so many life experiences. You can share and learn so much from each person and everyone has something to bring to the table.