With instant, positive returns through Facebook advertising, The Hairpin Leg Company have been able to increase their monthly budgets, capitalise on the positive performance and drive more converting traffic to the website.
The challenge
It was never going to be straightforward to advertise an extremely niche product online and this is exactly what The Hairpin Leg Company were finding. It was up to Add People’s social media team to find the right audience to target on social media to improve online sales, increase return on ad spend, and grow the business sustainably without overspending on the budget.
Our strategy
Through top-funnel lifestyle adverts, Add People were able to engage with The Hairpin Leg Co’s ideal audiences, which included value-based lookalikes. From this, high-valued customers that had previously passed through the site were re-targeted, as well as those interested in topics such as DIY and Home improvements.
Creating both a range of static and dynamic remarketing campaigns enabled The Hairpin Leg Co to reach a much wider audience whilst still keeping it highly focused to ensure the budget was being spent most effectively.
The Results
In just 4 months, The Hairpin Leg Company saw their sales accumulate 480 deals from only the targeted Facebook ads. This resulted in an average Return On Ad Spend (ROAS) of a huge 1,270%. This means that they can go on investing in their business through Facebook advertising, keeping costs and growth in line with the revenue they are getting in return.
What the client said...
The month-on-month improvements in our performance were astounding. It's the perfect example of the discovery aspect of social media: trying different things and different audiences until you hit on the winning formula.Owner of The Hairpin Leg Co.
Get started with Add People
From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.
08450 30 4444
