We Are the SEO Agency for B2B Growth
Our B2B SEO services help businesses with complex offerings attract better‑quality leads, improve conversion rates, and confidently prove the value of organic search — even with longer, multi‑stakeholder buying cycles.
Generic SEO fails complex B2B. Your complex buyers need smarter SEO.
If you’re like most B2B marketers we’ve spoken to, the following story likley sounds familiar:
You invested in SEO that promised leads. But what you got was traffic that didn’t convert, reports full of fluff ‘metrics’, and another awkward board meeting.
That’s because ordinary SEO is not built for complex B2B buyers, long sales cycles, or high-value services. It treats a six-figure cybersecurity contract like a pair of trainers.
No wonder it feels like a black hole for budget and time.
If you’re tired of chasing rankings that don’t bring results, it’s time for a different approach: specialist B2B SEO services mapped to your buyers’ actual journey.
What our specialist B2B SEO agency does differently:
We help B2B marketers move past generic tactics to deliver the ROI the C-suite actually demands.
We produce B2B content that actually solves problems & starts sales.
No surface-level fluff here. Our SEO team conducts subject-matter interviews with key stakeholders with every business we work with, to learn about your disruption story, mission statement and more.
We'll convert your expertise into bottom-of-the-funnel, conversion-focused articles and supporting content designed to recommend, promote your B2B services and distinguish you as an authority in your niche.
In short, content that actually solves your target audiences' pain points and positions you as the solution to their problems.
You run your business, while we handle the SEO.
If you're like most B2B marketers, you're short on time — and SEO isn’t your job. You don’t have hours to spend explaining your product or teaching an agency how your business works.
That’s why we’ve designed our process to need as little from you as possible. One subject-matter interview can power multiple landing pages and articles. And to lighten the load, we’ll speak with a range of stakeholders, like your sales team and internal experts, not just you.
The result? A highly effective B2B SEO strategy with minimal input from your side. And the more we learn during onboarding, the less we need down the line. Freeing you up to focus on what matters.
This time, you’ll have real signs it’s working early on.
Yes, SEO is a longer-term approach, but you will see measurable progress very early on, and we will make you aware of this.
You’ll see rising impressions and clicks on the pages that matter most to your audience. You will also have a clear, fleshed-out B2B SEO content strategy, so you'll be able to see early on how all of our efforts will form part of a greater whole.
GEO & AIO for B2B Businesses, not just SEO.
How customers search for your product online is changing. We're sure you've already heard of ChatGPT and Google's Gemini. Along with other LLMs. No doubt you've noticed AI summaries on Google.
Partner with us, and you can rest assured we'll be utilising the latest strategies required not only for you to win in good old-fashioned SEO but in GEO and to appear in AI summaries also.
A full B2B growth team of digital marketing experts at your fingertips.
Eliminate the need for multiple agencies. We have dedicated Digital PR, Conversion Rate Optimisation and Technical SEO teams all at the ready and at one point of contact: your dedicated Account Manger.
Secure high-authority mentions in top-tier publications via Digital PR, or deploy data-led CRO to extract more revenue from your current traffic. Our specialists are ready to strategise and execute on demand. One conversation is all it takes to trigger your next growth phase.
B2B SEO that prioritises ROI, not just rankings.
We focus on what matters: demos, trials and leads. Not vanity metrics like high-traffic ‘mirage content’ that don’t drive conversions. Including:
- Monthly transparent, jargon-free reports so you'll know it's working & can take to your next board meeting
- Total clarity on the metrics that drive revenue: demos, trials, and leads
- Content measured on clicks, engagement time & pages per view on Google Analytics & Search Console
- For AI / GEO / LLM visibility, we track the topics and prompts most important to you via our AI Visbility dashboard
- Everything is mapped out ahead of time, so you can clearly see how all of the content we produce forms part of the bigger picture
- We prioritise buying intent over search volume, focusing on meeting your target audience where they are
Featured case study
How Nordens became the dominant voice on influencer tax challenges
Read about how one of our client’s came to dominate their niche, skyrocketing their brand’s authority in the process.
This case study reveals how Nordens achieved a 63% share of voice and reached 138 million people by leveraging strategic Digital PR. Turning complex expertise into national headlines and becoming the go-to leader in the process.
138m
we reached 138 million people with our content.
142
unique pieces of coverage.
131
we built 131 keyword-rich backlinks in the process.
Just some of the publications we've got clients featured in...
And here's how we'll do it (step-by-step process)
1) Alignment Call
The first step is to ensure we’re aligned with your business goals and have the necessary information to develop a successful strategy.
2) We'll audit your visibility
…for the topics that are most important to you, on both Google and ChatGPT/Gemini.
3) We'll put together a template you'll love
Once you’re happy with the tone of voice, we’ll use this as a benchmark for future deliverables.
4) We'll crack on with your conversion-focused strategy
We’ll start by optimising your existing pages before moving on to new opportunities.
5) Your PR team will get to work
Our PR professionals will position your brand where it matters.
6) We'll deliver web design that people and AI will love
Are your key pages easy to navigate, index, and aligned with user intent? We’ll optimise for both AI algorithms and conversions.
7) Then we'll closely monitor your performance
Tracking AI mentions, citations, visibility, and conversion impact.
We're trusted by some of the biggest names in the industry
B2B SEO marketing agency — FAQs
No. SEO is only a gamble if you’re chasing clicks. We chase intent. We don’t play the ‘volume game’ with your budget. By using deep console data to map content to your buyers’ actual pain points. We turn SEO from a speculative cost into a predictable revenue driver.
We take a B2B‑first approach that avoids vanity metrics like traffic and ‘mirage content’. Everything ties back to ROI.
We monitor key events on Google Analytics, such as form completions. We create dedicated thank you pages, so that once a form has been completed, it redirects the prospect to this thank you page. This allows us to record how many ‘hits’ the articles we generate for you are getting, and therefore, how many people have landed on, engaged with, and read our content.
Other metrics include:
- Engagement time (how long someone is reading the content on a page)
- Clicks
- Mentions & citations in AI chatbots
Content attribution is admittedly difficult in SEO, as people don’t tend to convert on their first visit. Rather, we aim to get them exposed to your brand through strategic topic cluster planning. If we can prove that readers are landing on, carefully reading your content and filling in forms — and conversions are increasing, these are all signs your strategy is working.
We offer 6 month contracts as a minimum, with an option for you to move to a flexible monthly rolling contract if you so prefer.
No. Your main point of contact will be your Account Manager. Sure, every now and again, we it would be beneficial for you to have a one-on-one with our content writers, PR experts, and CRO specialists. But this is so that we can learn a bit more about your business and they are often brief (at most once or twice a month).
No, we don’t use generic AI content.
Instead, we run subject-matter interviews with you and your team to deeply understand your business and write content that speaks directly to your audience’s pain points, positioning you as the solution they’ve been searching for.
In the age of ChatGPT, Gemini, and AI summaries, surface-level content is everywhere. But LLMs don’t cite vague, generic pages. They cite real expertise.
That’s why our content is shaped by the insights of your sales team and internal experts — the people who know your buyers best. It’s the only way to create content that cuts through noise and stays visible in the AI-driven search landscape of 2026 and beyond.
Yes. Our CRO team focuses on incremental, data‑led improvements to increase demos and trials.
Yes. Our Digital PR team secures high‑authority coverage in publications that influence B2B buying decisions.
Read more about what to expect here: What is Digital PR and How Does It Benefit Your Business?
Yes. B2B is a core focus at our agency. We’ve worked with service-based firms, tech disruptors, manufacturers, and niche consultancies. If your sales cycle is long, your product is complex, or your audience needs educating before they buy, we’ve probably helped a business like yours.
If you’re business is specifically SaaS you might be interested in checking out our SaaS SEO services page as it’ll resonate with you more directly.
Find out how much you’ll be expected to pay in our SEO Costs UK & Pricing Guide here.
Here’s how you can prepare for our Welcome/Alignment call:
1. A customer-facing member of your team: We recommend having a key member of your sales or customer-facing team present. This will provide us with valuable insights into your customers and sales process.
2. An idea of who your customers are: If possible, please come prepared to discuss your ideal or ‘best’ customers.
3. Relevant materials: Please gather any documents, such as whitepapers, e-books, brochures, or other materials you have available. A sample of your existing tone of voice would also be extremely helpful. Send this to your account manager before the call.
4. Key questions: Please take some time to think about the most common questions you receive about your business.
5. Your professional headshots: We’ll be using these headshots for your company profile.
Let’s map out a smarter B2B SEO strategy together.
Meet your SEO agency for B2B Team
Account management team
Your single point of contact. Aligns SEO to your goals, spots new growth opportunities, and keeps everything moving.
Content team
Writes content your buyers actually search for, built to rank, convert, and support your sales team.
Digital PR team
Gets you featured where your buyers look, from major outlets to niche trade publications.
CRO team
Turns visits into demos. Optimises your site to guide users toward action, without a full redesign.
Technical team
Keeps your site fast, visible, and indexable, so search engines (and your target audience) never hit roadblocks.