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You can’t fix your problems if you don’t know what they are; understand your site with an SEO audit.

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Is your website not ranking as highly as it should be? There are lots of reasons for why this might be, both on and off your website. A comprehensive SEO audit is the fastest and most reliable way to find out what’s going wrong, and how to make things right.

Think of an SEO audit as a medical health check for your website. Over time, things can start to go wrong if we don’t look after them properly. There may have been mistakes in the beginning that have never been corrected. An SEO audit will identify all of these problems and come up with solutions to fix them going forward.

During our audit process, we will closely and comprehensively examine your website with our auditing tools. And once we have a prognosis, we will put together actionable advice on how to fix your website so that it starts performing better in the organic search rankings. 

70% of marketers see SEO as the most important method of brand awareness.
80% of major purchases start with online research, even if the purchase itself happens in store.
88% of searches for local businesses lead to a call or visit within 24 hours.

What an SEO audit looks like.

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An SEO audit consists of many different parts. Here are a few:

Backlink report. A backlink audit will closely look at all of the links pointing to your website. 

Why we love this: Some links can actually be harmful to your rankings, and in this case, it’s about developing the right strategy to deal with them. But a backlink report is also a good place to assess the authority of your site, and to see how it can be strengthened with good links for a rankings boost. 


Internal/site link structure report. This report will closely look at the structure and health of your website from the inside out. 

Why we love this: A good internal link structure on a website is just as important as a healthy backlink profile. Poorly structured links, 404 pages, and more can all harm rankings, not to mention generate a poor user experience for your visitors. This internal link structure report will highlight all of your internal “pain points” and how they can be fixed. 


Content optimization report. This report will look at the condition of your on-page content and see if it meets the optimal standards expected from a search engine. 

Why we love this: Is your site plagued with duplicate content that can hurt your organic rankings? Are your page titles, SEO titles and meta descriptions an appropriate length? Do your service pages suffer from “thin content”? The aim of this report is to identify all these problems and more, with recommendations on how to optimize the content going forward. 


Technical health check. Making sure your technical house is in order is really important. This report will look at any underlying issues with your website. 

Why we love this: There are lots of technical issues that could also be harming your organic rankings. Such as site loading times, sitemap configurations, spam malware, HTTP status codes and more. If your site isn’t mobile-friendly, that can be a massive detriment to how your SEO will perform. This technical health check report will uncover all of these issues. 


Image optimization report. Here we will closely examine your image files. 

Why we love this: This report will look at any imagery you have on the website. If the image files are too large, they could be slowing down loading times on the website. And if they aren’t (alt. text) optimised for SEO, then you could be missing out on additional keyword benefits and increased user engagement. This is just one other important component of your SEO audit report. 


A future-proof site strategy. Once the prognosis is in, it’s time for the cure. 

Why we love this: Even if your SEO audit returns poor results, that’s OK! Because the important thing to know is — everything here is fixable. That’s exactly why we run these reports, so that we can get your website to the top of its game. Here we will identify exactly what we found that was wrong with your site, along with a strategy that can easily be implemented to get it up to full health.

Want to take your website from “okay” to “oh, that’s great”? Then an SEO audit is right for you.

How we’ll deliver your campaign for you

A decorative image, thought to represent the website improvements that a CRO agency can do.
We’ll closely inspect every nook and cranny of your website

We spend thousands of pounds every year on advanced SEO auditing tools that, together, will comprehensively crawl all aspects of your website. Then our expert team will closely study any problem areas we find to really understand the context behind them.

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We’ll deliver an actionable report designed for efficient results

Once we’ve identified all of the problems with your website, we’ll compile them all in a clear, easy-to-read report and one of our expert team members will discuss and explain all of the issues with you clearly. In addition to recommending what should be done next to correct the problems.

We’ll provide all the services you need to get your website up to scratch

After you’ve read the report and had your consultation, if you’re happy to do so — we will be ready to get right to work fixing the issues and problem areas on your website. We have a diverse team of technical experts, link builders and copywriters. We will get your website in a prime position to start ranking well. 

We're proud of our reputation

Meet your SEO team(s)

You found your success as a small business by finding a specific area and specialising in it. It’s this mindset that’s behind our team of largely Manchester-based experts who have a skill set designed specifically for whatever it is your website needs.

Account management team

Specialists in: Reporting directly to you, identifying opportunities and planning strategies to capitalise on them.

Content team

Specialists in: Writing content that is keyword optimised, matches user intent and gets coverage.

Digital PR team

Specialists in: Getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.

CRO team

Specialists in: Making sure that your website is designed with users in mind, turning traffic into conversions.

Technical team

Specialists in: Keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.

Featured case study

SEO services deliver dazzling 158% boost in organic traffic

As a market leader in the medical and aesthetics industry, organic growth has been key to Venn Healthcare’s success; particularly during the COVID-19 pandemic – which has seen an incredible year-on-year growth despite a global market turndown.

View case study

158% Increase in organic traffic
284% Increase in impressions
87% Increase in organic traffic value

Frequently asked questions about SEO audits

Why is an SEO audit important?

SEO audits are important because they highlight areas that may be going wrong with your website. If there are problems, like technical issues or poorly formatted content, this could harm your website’s ability to rank well organically. Like with medical health checks, it’s important to do SEO audits on a semi-regular basis. So that you can fix the issues and recover lost custom quickly and stay on top of the competition.

How much does an SEO audit cost?

The price varies depending on the size of your website. But as a small-to-midsize business, you can expect to pay from £350 for an SEO audit. For an exact price, give us a call. One of our expert consultants will be happy to take a look at your website and to provide a more accurate price. 

Do I need an SEO audit?

SEO audits are an important, necessary part of building and maintaining an effective, up-to-date SEO strategy. After all, if your website isn’t properly set up from a technical, content, and backlink standpoint, then it will struggle to capture the attention of customers online. SEO audits are crucial to making sure you don’t miss out on revenue.

What is an SEO score?

An SEO score is a measure of the shape of your website, both from a user-facing, content, mobile phone, and technical perspective. The higher the score, the more likely your website is to rank better on Google and the other search engines. An SEO audit will provide your website with an SEO score at the end of it. A score is a simple, convenient way to get an idea of how good (or poor) the website is from an SEO standpoint. 

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

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